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Venues & Destinations
Destination DC's Sustainability District Surpasses 50 Members
10/28/2024
WASHINGTON, DC — Destination DC (DDC), the official destination marketing organization for Washington, DC, today announced that more than 50 members have joined its Sustainability District. The initiative promotes local businesses in tourism and hospitality that have prioritized practices to become a more sustainable place to live, visit and meet. “Besides being the right thing to do for our planet, focusing on sustainability is good business, too,” said Elliott L. Ferguson, II, president and CEO, DDC. “The global community has expectations of destinations and venues they utilize for meetings and events. We are excited to create a program that easily identifies businesses excelling in sustainability.” The Sustainability District showcases DC businesses with clear initiatives, supporting the city's mission and benefiting the community. It includes six categories—hotels, attractions, transportation, venues, restaurants, and DMCs—for event planners and attendees to easily identify participating businesses. DDC’s Senior Manager of Sustainability, Shelby Luzzi, leads the Sustainability District. The program reiterates that even small efforts by businesses can create a ripple effect citywide, so large changes are not necessary to make a positive environmental impact. “We want visitors to understand how the local hospitality industry minimizes its footprint, therefore minimizing travelers’ impact,” said Luzzi. Current Sustainability District businesses are: Accommodations
“Pillars reflect the social, economic and environmental factors we consider when attracting visitors and business events to the District,” said Luzzi. “‘People’ highlights DC’s culture and includes workforce development. ‘Purpose’ focuses on equitable distribution of tourism dollars, and ‘place’ addresses the role of travel in climate change and the impact on our destination.” For the fourth consecutive year, Washington, DC ranks first in the U.S. and among the top 10 in North America in the 2024 Global Destination Sustainability Index (GDS-I), which measures 77 indicators across environmental, social, supplier and DMO categories. DDC’s supplier and DMO scores improved by 120% and 31%, thanks to the Sustainability District and new Sustainability Policy. In partnership with the Department of Energy and Environment, DDC’s annual GDS-I participation highlights its leadership and transparency in sustainability efforts. The GDS-I has over 110 international members. In 2021 and 2022, DC was the only U.S. destination to participate in this program, but Tucson, Arizona and Rapid City, South Dakota joined the initiative in 2023. Additionally, DDC sustainability initiatives include the DEI Business Fellows program that was recognized with the Innovation Award by the Global Destination Sustainability-Movement (2023). The program, alongside DDC's DEI programming, leads the 100 destinations participating in the Index. About Destination DC Destination DC, the official destination marketing organization for the nation’s capital, is a private, non-profit membership organization committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. www.washington.org Contact: questions@exhibitormagazine.com |
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