Taffy Event Strategies Announces the High Performance Expo in Charlotte, June 3-5, 2025

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Taffy Event Strategies Announces the High Performance Expo in Charlotte, June 3-5, 2025

4/4/2024
ARLINGTON, Virgina – Taffy Event Strategies announces the inaugural High Performance Expo (HPX), the exclusive business and consumer show of the North Carolina Motorsports Association (NCMA), which will be held from June 3-5, 2025, at the Charlotte Convention Center, followed by city-wide enthusiast events. The event will bring together all segments of the racing and performance industry for the first time in the heart of the auto racing community.

“Taffy Events is partnering with the NCMA and key stakeholders in the Charlotte racing and performance industry to bring the High Performance Expo to life,” said Jenn Heinold, president of Taffy Event Strategies. “The initial reaction and support from the NCMA, race teams, local business leaders including financial and tech, and Charlotte officials has been incredible.”

Taffy Event Strategies has built a dynamic team to produce this launch, led by Dana Teague, who will serve as the High Performance Expo’s general manager. “I’m thrilled to lead the launch efforts for the High Performance Expo,” Teague said. “The groundswell of support reinforces that there is clearly an underserved market craving its own show.”

This first-of-its-kind-event has something for everyone – professional race teams, manufacturers of new cars and high-performance parts, retail performance shops, industry experts and enthusiasts. HPX 2025 is the gateway to the next level in the world of high-octane racing and automotive performance.

“HPX will deliver a progressive event format with vibrant displays, modern educational programming, networking opportunities, and interactive activations for automotive fans everywhere,” Heinold added. “Charlotte offers a central East Coast location with a natural tie and partnership opportunities for this dynamic industry. Stay tuned for big name sponsors, partners, exhibitors and consumer-facing activities.”

HPX 2025 will offer attendees:

Keynote addresses – hear from business and industry experts about the current and future state of the racing and performance industry
New product discovery and interactive activations
Educational content led by industry experts
Enthusiast-focused activations – opportunities for attendees to participate in sponsor demonstrations
Sponsor opportunities – racing or performance professionals looking to elevate their team or enhance their business; the show offers unique sponsorship opportunities to showcase their business
Curated networking opportunities – meet with key decision makers, potential sponsors and industry leaders
Great opportunities to celebrate the importance of auto racing and performance industries
Opportunities for enthusiasts to purchase racing merchandise and apparel

HPX will showcase the big names you would expect and others who have never been given the chance to share their knowledge and advice with the automotive industry.

“The High Performance Expo will be a car-centric playground showcasing the best of auto racing and the automotive aftermarket like no other,” said Greg Walter, NCMA chairman of the Board, and executive vice president and general manager of the Charlotte Motor Speedway. “There is no better place to hold this annual event than Charlotte, North Carolina, home of auto racing and a community rich in history and passion for modifying and racing the automobile.”

HPX 2025 is where the best in the business will meet to push the boundaries of automotive racing innovation and technology.

“The North Carolina racing industry has long wanted to design an experience like HPX to more easily connect with our passionate fans,” said David Miller, executive director of the NCMA. “The NCMA has found the right show management partner to execute this launch and we couldn’t be more excited to be working with the dynamic and capable team at Taffy Event Strategies.”

Additional details including speakers, sponsors, seminars, displays and enthusiast activities will be released in the coming months.

To get additional information about HPX 2025, go to www.TheHPX.com.

About Taffy Event Strategies
Taffy Event Strategies, founded in 2014 by CEO Jennifer Hoff, is a full-service trade show and management company comprised of forward-thinking experts who live for producing events that are seamless, vibrant and innovative. The Taffy Event Strategies team blends proven strategies with fresh ideas and technologies to shape events into experiences that inspire audiences, create business connections and deliver results. Together, the Taffy Event team has spent decades selling, marketing and managing conferences and trade shows across multiple industries. From strategic planning and sponsorship development to marketing and onsite logistics, Taffy Event Strategies understand that an engaged audience starts with a well-produced event.

About the High Performance Expo
HPX’s mission is to advance the automotive industry, racing, and the high-performance lifestyle. The High Performance Expo is dedicated to advancing the business of the automotive aftermarket. HPX will be a modern customer-focused expo for both the professional race team crew and the car enthusiast. The first HPX is scheduled for June 3-5, 2025, in Charlotte.

About the North Carolina Motorsports Association (NMCA)
NCMA is the leading organization for motorsports in North Carolina. NCMA is committed to promoting, preserving and advancing this thrilling sport. Founded in 2002 to promote and serve the motorsports community in North Carolina, the association has members that range from race teams and tracks to attorneys and accountants. Its mission includes legislative representation at the state level to ensure that the industry’s best interests are served in Raleigh. NCMA also offers opportunities for members to interact as well as attend seminars that benefit the self-employed as well as large corporations.

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