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Explori Introduces Maxbi: The Revolutionary Platform On Course to Transform Exhibit Performance Measurement
7/10/2023
LONDON - Today, sees the launch of Maxbi, a ground-breaking tool designed to empower corporate event organizers and exhibit marketers with a holistic understanding of their performance and returns from their participation in trade shows. Maxbi aims to revolutionize the way exhibit performance is measured and optimized. By combining Explori's deep understanding of the exhibitions industry with advanced data analytics and reporting capabilities, Maxbi empowers exhibit marketers with actionable insights to make informed decisions about strategy and spend to drive the success of their exhibit programs. With over a decade of experience within the exhibitions industry, Explori is an established leader in providing enterprise event performance insights and benchmarking-led measurement solutions, uniquely designed for the needs of event professionals. In developing the product, Explori collaborated with a working group of representatives from numerous prolific exhibiting companies, which included the likes of Cummins, Verizon, Bradley Corp, Formulaction and The Exhibitor Advocate, an organization that represents exhibit and field marketers. These organizations, who invest heavily in exhibitions, recognised the compelling need for a product like Maxbi to deliver structured, comparable data to deliver new intelligence for events professionals. 
Mark Brewster, CEO at Explori explains:
"With Maxbi, we aim to solve one of the greatest challenges both the trade show industry, and exhibit marketers face - measurement." “Our recent research shows that exhibitors’ inability to demonstrate event ROI to senior leadership is the greatest internal challenge after budget pressures. Whilst many senior leaders view trade shows as a valuable marketing channel, 30% are now unconvinced that they are essential. There continues to be a real friction caused by rising exhibit costs and the absence of data. This puts exhibit marketing at a real disadvantage when competing for budget with other marketing channels, which are often perceived to be more measurable.” Jessica Sibila, Executive Director, The Exhibitor Advocate and member of the Maxbi working group comments: “Exhibitors have been asking for a tool that can easily measure the value of their trade shows and events. Maxbi is the tool we've been looking for, that will transform our program to an objectively valuable and irreplaceable part of the marketing mix. “Maxbi modernizes the process of calculating the value of an event and provides insights that give exhibitors the power to make critical decisions that have direct, long-term impact to the business. Our members are already experiencing an increased ability to evaluate their programs and are excited about future insights provided by Maxbi.” To learn more about Maxbi and its game-changing capabilities, visit explori.com/maxbi. About Explori Explori is a technology company that provides intelligence to those operating within the events ecosystem. It is a feedback platform and a full-service research agency committed to empowering event and exhibition organizers with comprehensive solutions to measure and optimize the performance of their events and event businesses. Explori is also the creator of Maxbi, a ground-breaking tool that provides corporate organizers with a holistic understanding of their returns from exhibitions, enabling them to make data-driven decisions and demonstrate impact. Learn more at www.explori.com. Contact: questions@exhibitormagazine.com |
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