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International , Shows & Events
Sustainability an Important Topic at EuroShop 2023
10/7/2022
Climate change, environmental and resource protection will be main topics in all eight dimensions of EuroShop – The World’s No. 1 Retail Trade Fair. The event will take place from February 26 – March 2, 2023 at the fairgrounds in Düsseldorf, Germany. It is already apparent how much exhibitors are focusing on the forward-looking orientation of their products, services and own operations. Some examples: Shopfitting, Store Design & Visual Merchandising Whether lampshades made from coffee grounds, checkout counters made from worn-out shredded jeans or completely biodegradable display mannequins: sustainable store furnishings have long since developed a real experiential character and offer retailers plenty of material for storytelling. "It will become an existential benchmark to pay attention to sustainability in the entire business environment,” says ppm Planung + Projektmanagement. Reduce, reuse, recycle is therefore the list of priorities for the Dormagen-based company and in exactly that order. “As early as in the planning stage we already pay attention to using as little material as possible and securing subsequent reuse of the materials and/or furnishings. If our customers’ store concept provides for this, we re-fresh what is still usable. If the store is “deconstructed” we try to use the furniture and materials for other projects again or to at least recycle them in a clean-grade manner,” explains CEO Frank Bittel. In addition, ppm has developed a tool which allows the eco-balance of the furnishings to be established already at the conceptual stage. “This gives us the opportunity to take decisions on materials at a very early stage with our customers and to avoid wasting resources.” At umdasch The Store Makers this will also be the recurring theme for the entire EuroShop presentation. The Austrian company that operates an Innovation Hub in Duisburg and whose focuses include ecological store materials will showcase a “wide spectrum of design options for an innovative, sustainable customer journey,” announces Marketing Director Petra Böttinger-Barth. For the last EuroShop umdasch presented the “Liquid Dispenser” – a refilling station for liquids such as detergent and shampoos; in terms of its carbon footprint it outperforms conventional, off-the-shelf single-use containers in a very short time and has since found its way into many retail stores. Now resource-saving product innovations have been announced again. However, the shopfitting specialist also intends to present concrete use cases. The German Shopfitting Association (Deutscher Ladenbau Verband dlv), which is also represented at EuroShop 2023, is currently busy surveying the various areas where its member companies already work sustainably or have introduced standards. We can look forward to the evaluation at the trade fair in February. Materials & Surfaces The significance of materials and surfaces for sustainability has already been mentioned. Panespol, a Spanish producer of decorative panels, is guided by the United Nations’ 17 Sustainable Development Goals to protect the planet. The increasing use of fully biodegradable or recycled raw materials is just as much part of the catalog of measures as the focus on regional suppliers, reports Sonia Bernabeu, International Key Account Manager at Panespol. Lighting It is widely known that lighting accounts for a high proportion of retailers’ energy costs. Modern LED light sources and efficient controls substantially contribute to cutting energy consumption. The Swedish ITAB Group (German branch: Cologne) has announced it will exhibit a dynamic lighting solution at EuroShop that can cut energy costs by up to 50% and improve the customer journey at the same time. “We succeeded in doubling the efficiency rate, which also makes for shorter payback periods at the end of the day,” explains Chris Bright, Vice President Solution Design. As another added value, retailers receive a CO2-estimate for calculating their own carbon footprint. Retail Technology Like sustainability, digitalization is one of the megatrends of our time. When digitalization is used to save resources, these topics “cross-pollinate”. Sometimes, however, these digital tools consume enormous resources themselves. More and more providers recognize these conflicting interests and respond to them with effective solutions. Digital price labeling, for example, is currently gaining relevance across all retail sectors. Swiss company Instore Solutions has developed “Green Tag” – an electronic shelf label without batteries, that will be the focus of their EuroShop presentation. Green Tags obtain the required energy from the environment, especially from LED lighting. They harvest energy via solar modules. This saves batteries and a lot of subsequent heavy metal waste as well as the enormous amount of work required for regular battery replacement. Retail Marketing Oechsle Display Systeme demonstrates that sales promotion and sustainability are not mutually exclusive. Over the past few months, this company from Leipheim has consistently expanded its use of materials to include raw materials made from waste or recycled in-house from old products – one step towards the circular economy. “Another milestone is the use of fiber-based materials such as wooden materials as an alternative to plastics,” reports Managing Director Bernd Neumaier. “Beyond this, Oechsle is currently the only provider offering shelf dividers from cellulose or recycled fibers. These products are printable and suitable for high-end finishing. At EuroShop these solutions will be introduced to the broad public for the first time.” Online Software AG from Heidelberg uses a completely different approach to sustainability – showing just how broad the spectrum is. Its live streaming solution “tierwohl.tv” assists food retailers in credible, transparent communication. “Based on our software ‘PRESTIGEenterprise’ retailers use POS screens on shelves or counters to provide their shoppers with insights into the animal welfare standards for the products – be it milk, eggs or meat – they sell. This is as transparent as it gets when it comes to animal welfare. tierwohl.tv prompts consumers to pay a fair price for products that are evidently produced in a species-appropriate manner,” explains Jürgen Berens von Rautenfeld, board member at Online Software AG. Expo & Event Marketing “We make ideas happen” is the slogan of thamm, a Bonn-based service provider specializing in large-format digital printing. “Our aluminum section consists of 30% recycled aluminum and can be reused or completely recycled,” reports Managing Director Floris van Boxtel. “For printable materials you can chose our ‘GREEN GRAFX’ line. These especially sustainable materials include some based on collected marine plastic or 100% recycled PET bottles. Even for panels many sustainable alternatives can now be found: recycled acrylic glass or honeycomb panels made of 100% cardboard will definitely have a place at our EuroShop exhibition stands.” At the previous EuroShop, FOTOBODEN™, the product from visuals united AG, was everywhere. Custom-printed with photorealistic images these vinyl floors covered a total of 2,630 sqm – at the firm’s own, and many other trade fair stands. At the end of the event the floor coverings were collected, then recycled and used for producing new photo floors. This is also planned at the 2023 edition. “All in line with our next EuroShop motto ‘We make the World a Special Place’ we offer each customer the opportunity to return the material so we can take care of recycling,” says General Manager Mischa-Ron Ferenschild-Baetzel. “We are working on a new product focused on sustainability, which we hope to present at EuroShop.” In addition, there will be a joint stand in the Expo + Event dimension that will focus on the customer journey around a sustainable trade fair presence. Food Service Equipment Food service plays an increasingly important role in retail, being used by retailers to increase customers’ quality of their visit. Since 2020, EuroShop has addressed to this trend with the “Food Service Equipment” Dimension – and sustainably, too. For instance: Rational AG. This company from Landsberg am Lech will launch two new cooking systems – ‘iCombi Pro’, a combined steamer, and ‘iVario’, which works with contact heat. “Both are proven to save resources while increasing productivity in the kitchen,” promises Dr. Maximilian Schwaller, Segment Director Retail. In addition, the iCombi Pro scores with a phosphorus and phosphate-free cleaning product which requires up to 50% less cleaner than the previous formula. Dr. Maximilian Schwaller, who values a holistic approach, stresses: “We also support our customers in the development of sustainable food concepts.” Refrigeration & Energy Management Resource savings, climate protection and cost cutting naturally all of course high on the agenda of providers in the Energy Management Dimension. Refrigeration still holds a lot of potential. Here, climate-conforming refrigeration will be called for in future. Rivacold CI, the Italian manufacturer of refrigeration products and systems with its German branch in Fellbach will showcase the latest development in future-proof and natural cooling agents: R290 (propane) and R744 (CO2). The aim: to limit greenhouse gas potential as much as possible. Low-GWP refrigerants also contribute to this for a transitional period in order to meet the challenges of the so-called F-Gases Regulation and the requirements of a rapidly changing market. For this, exhibits with refrigerants of the A2L Safety Class will be on display. “EuroShop 2020 was the last face-to-face trade fair for the manufacturers and users of refrigeration and air-conditioning technology shortly before the pandemic started. Like most exhibitors we have dearly missed the opportunities of a face-to-face trade fair since then and therefore expect great motivation and strong interest on the trade visitors’ part,” says Lorenzo Milano, Product Manager with power of attorney at Rivavcold CI. Award-winning sustainability The renowned EuroShop Retail Design Award, which has been presented since 2008, will have a new look at EuroShop 2023, as it will now be awarded in five different categories, including sustainability. www.euroshop-award.com The right framework conditions The organizer, Messe Düsseldorf, ensures the right framework conditions. For over a decade this company has locked environmental and climate protection into its Corporate Governance Code. Be it the three photovoltaic system producing 550,000 kWh annually (covering the needs of some 138 households), the CHP, the automated refrigeration network or the demand-driven switching of air-handling systems, heating and lighting systems – Messe Düsseldorf has invested heavily. The result: despite increased exhibition space, between 4,200 and 5,000 tons of CO2 were saved compared to the reference year 2011. This roughly corresponds to the annual per-capita consumption of 500 people. Heating energy requirements were reduced by 30%, electricity consumption by 20%. And this is just the start: in October 2021 the already highly committed trade fair company also joined the “Net Zero Carbon Events Initiative” of the global events industry. It has set itself the goal of halving its emissions by 2030 and reaching net-zero emissions by 2050. The message: Messe Düsseldorf, with its modern site infrastructures, offers the perfect environment for all-around sustainable as well as innovation-driven events. EuroShop will set a milestone in this direction. EuroShop 2023 is open to trade visitors from February 26 – March 2, 2023. Show hours are from 10:00 am to 6:00 pm daily. Tickets are only available online (1-day tickets cost Euro 70, 2-day tickets Euro 120 and a 5-day ticket Euro 165). For further information on visiting or exhibiting at EuroShop 2023, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: info@mdna.com; Visit www.euroshop-tradefair.com and www.mdna.com; EuroShop online magazine: mag.euroshop.de/en/ For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.ttitravel.net Contact: questions@exhibitormagazine.com |
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