Going Beyond the Show Floor: The latest from beMatrix brings exhibiting outdoors (and everywhere)

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Going Beyond the Show Floor: The latest from beMatrix brings exhibiting outdoors (and everywhere)

3/28/2022
beMatrix, the leader in modular framing systems, has once again revolutionized the landscape by launching two innovative products designed to bring the exhibit experience outside: pop-OUT and UnderCovr. Since both products are fully compatible with the beMatrix system, users will be able to take their existing beMatrix inventory outside for the first time.

Pop-OUT Images:

Designed to work in conjunction with the full beMatrix system, pop-OUT takes the tried and tested convenience of using a shipping container in an exhibition space, and gives it a stunning overhaul. A flexible product specifically designed with outdoor pop-up activities in mind, pop-OUT is a simple but impactful structure composed of a floor plate, a ceiling plate and four beams which allow the user to customize every key detail, including a choice of framed walls or inset with glass panels. Designs can be finished with 3 mm panels on the outside, while inside, pop-OUT can accommodate panels, glass, LEDskin®, textile or lightboxes. pop-OUT can also be equipped with the beMatrix Track Light System, meaning illuminating the interior is easy.

From a logistics standpoint, pop-OUT can either be transported flat packed to save space, or fully prebuilt for fast setup on site.

UnderCovr Images:

Taking the creativity in another direction, UnderCovr evolves tented technology into a single, weather-resistant product that does not require additional protection from the elements. UnderCovr is entirely built out of beMatrix frames and is fully compatible with existing beMatrix inventory, but also comes with some unique features.

The UnderCovr roof is supported from the inside by a sheet of canvas designed to shield the inner surface from the rain, while the canvas is reinforced with a rod to ensure it remains in place under windy conditions. The canvas also comes with prepared holes for ease of use. As with all beMatrix products, customization is key, and how you finish the UnderCovr is up to you. Both SEG textile and/or panels can be fitted on either side of the frame, while almost any other material thicker than 3mm can be mounted onto the system, including fake moss textures, wood, Alcantara tiles, rope, and plexi. Plus, with two sizes available, users can build covered surfaces of 3 x 3, or 6 x 3, and place as many modules next to each other as needed.

At beMatrix, sustainability is a key focus, and both pop-OUT and UnderCovr are made out of untreated aluminum, meaning all components are 100% recyclable and reusable without any quality losses. And since they are reusable and durable, their shelf life is much longer than other designs and concepts on the market.

"These products offer more versatility for exhibit and event builders to go beyond the show floor," explains Kent Agramonte, Marketing Manager at beMatrix. "Clients with existing inventory have lower barriers to entry in providing more options for their customer."

Contact:
k.agramonte@bematrix.us