EXHIBITOR Magazine Recognizes Five Companies for Excellence in Print Advertising

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EXHIBITOR News
EXHIBITOR Magazine Recognizes Five Companies for Excellence in Print Advertising

2/2/2021
EXHIBITOR magazine announces that five companies have received top honors for their outstanding results in the 2020 AdProbe Ad Readership Study, conducted by the independent research firm Signet Research Inc., on behalf of Exhibitor Media Group.

The ad readership study included advertisements in the October 2020 issue of EXHIBITOR magazine.

The top five ranked ads, rated highest by EXHIBITOR magazine readers for their overall effectiveness, were submitted by:

Caesars Entertainment
Orange County Convention Center
beMatrix USA
Old Dominion Freight Line
Cox Business Convention Center

The objective of the SIGNET AdProbe™ Study is to provide feedback on the Noticeability, Information Content, and Action Taken from ads that appeared in the October issue. The study results also include comments from EXHIBITOR readers regarding their opinion of the ad and the message it’s trying to convey. Only EXHIBITOR magazine subscribers were invited to participate in this study.

“By analyzing reader interactions with these ads and comparing their performance with other studied ads, marketers can discover ways to communicate more effectively with their target audience, allowing them to enhance the return on their advertising investment,” said John Pavek, chief marketing officer for Exhibitor Media Group. “The AdProbe Study is a valuable assessment of a company's marketing communications effectiveness.”

Here are the winning ads from the October 2020 issue of EXHIBITOR magazine:

Caesars Entertainment:

Orange County Convention Center:

beMatrix USA:

Old Dominion Freight Line:

Cox Business Convention Center:

For more information about advertising in EXHIBITOR magazine, contact Mark Kuehl, advertising manager, at mkuehl@exhibitormagazine.com or 507-424-4864.

About Caesars Entertainment
Caesars Entertainment is one of the world's most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. For more information, please visit caesars.com/corporate.

About Orange County Convention Center
The award-winning Orange County Convention Center provides approximately $3 billion in economic impact to Central Florida annually. In recent years, the Convention Center has averaged nearly 200 events, including 115 conventions and tradeshows that attract more than 1.5 million attendees to the region each year. For more information about the Orange County Convention Center, visit www.occc.net.

About beMatrix USA
beMatrix® designs and manufactures the renowned aluminum frame system beMatrix® b62®. Affectionately known as “the system with the holes,” beMatrix® is a Tooless™, continuously-reusable frame system for exhibit builder, general contractor, event producer, production house, retail builder, and beyond. beMatrix® is recognized for its quick and easy construction and for its versatility — each frame can be used as a floor, wall, or ceiling. The system is a full, 360-degree solution that includes straight and curved frames, doors, counters, lighting and wall mounting accessories. Panel infill options include hard panel, fabric, LEDskin® integrated video screens, and infinite custom solutions. Frames are produced and delivered throughout North America from a state-of-the-art production facility in Atlanta, Georgia—with global manufacturing facilities located in Belgium and around the world. beMatrix® is currently used by more than 500 North American partners and is available in 63 countries around the world. For more information go to www.bematrix.us.

About Old Dominion Freight Line
OD's single-source operation helps you manage your domestic LTL freight shipping needs with confidence. OD provides complete nationwide coverage across all regions of the United States. Our Super Regional LTL Shipping service allows businesses to ship both inter and intra-regionally with the most competitive transit times and pricing available. www.odfl.com/Home/.

About Cox Business Convention Center
Cox Business Convention Center (CBCC) provides over $30 million in economic impact to Tulsa annually and hosts visitors from around the country. The downtown Tulsa venue has been recognized as an EXHIBITOR “2020 Center of Excellence” and deemed a top 20 convention center in North America, as well as winning “Best Meeting Site in Oklahoma” (ConventionSouth Magazine) and “Best Event Venue” (Tulsa People 2020 A-List Reader’s Choice). Offering over 275,000 square foot of event space, CBCC is able to provide conference attendees with a seamless flow while allowing CBCC to host large events, sports events, and social galas concurrently. Owned by the City of Tulsa, CBCC is part of Vision 2025-a project to grow economic and community infrastructure for future generations. The venue is managed by ASM Global – the world’s leading venue management and services company – and offers in-house catering, floral, security, box office, bar and concessions, and technical services. For more information, please visit www.CoxCenterTulsa.com.

About Signet Research
Based in Englewood New Jersey, Signet Research is a marketing research firm specializing in media research. They develop innovative research tools and solutions to meet content, advertising and multi-platform business needs, all while continuing to provide the best value and service in the marketplace since 1968.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, Best Practices in Trade Shows and Events; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

Contact:
mkuehl@exhibitormagazine.com