![]() |
![]() |
![]() |
||||||||||
trending
Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement ![]() David DuBois Announces Retirement as President of Exhibitor Group After Distinguished Career ![]() Maritz Acquires Convention Data Services from Freeman ![]() Valerie Kliskey, CTSM, Earns Diamond-level Certified Trade Show Marketer Credentials ![]() GruvCard Introduces Interactive Trade Show Booth Sign System ![]() Ideas to Revolutionize Your Breakout Sessions ![]() ExhibitDay Launches Tools for Exhibitors to Track Event Objectives and Measure Return on Objective ![]() Freeman Appoints CEO Janet Dell to Board of Directors ![]() Integrated Systems Europe Announces New Innovation Park for ISE 2025 ![]() submit your news
email newsletter
|
Venues & Destinations
VISIT PHILADELPHIA Announces New Summer Marketing Initiatives
5/23/2019
Today VISIT PHILADELPHIA® announced a major summer-long marketing effort designed to get leisure travelers to visit Philadelphia and stay overnight from Memorial Day through Labor Day. Highlights include the debut of the Filadelfia – You Gotta Feel It marketing campaign directed at the Latinx market, the second-largest and second-fastest-growing ethnic population in the country, and two new TV commercials that will run in markets from Washington, DC to Hartford, Connecticut. The region’s tourism marketing agency will deploy an integrated approach that uses its website, social media properties and public relations to complement the $2.4 million advertising spend. VISIT PHILADELPHIA will also continue to promote two high-value hotel packages to encourage visitors to book their stays: the Visit Philly Overnight Hotel Package and the Visit Philly Live Nation Package, both of which include free hotel parking and numerous other perks and are bookable at visitphilly.com/hotels. VISIT PHILADELPHIA’s marketing plan includes these high-impact tactics as well:
“Philadelphia, the City of Brotherly Love and Sisterly Affection, is a welcoming place for all people at all times of the year,” Mayor Jim Kenney, City of Philadelphia. “VISIT PHILADELPHIA is using its marketing muscle to make sure that potential visitors know they’re wanted and appreciated here this summer and every other season.” Summer Advertising: Debuting this week, VISIT PHILADELPHIA’s summer advertising campaign features two new television commercials and a strong presence and big impressions in the New York, Washington, DC and Philadelphia designated market areas. Campaign highlights include:
This year, VISIT PHILADELPHIA is ramping up its diversity marketing efforts with a $1.25 million budget, the majority of which will be spent this summer. The organization will launch a new Latinx campaign and continue its invitations to the African American and LGBTQ communities through event support and activations.
On Greater Philadelphia’s official visitor website and blog, www.visitphilly.com and www.uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets. Contact: arturo@visitphilly.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
![]() |
||||||||||||||||||||||||||||
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|