Exhibitor Q & A

Sponsoring Versus Hosting
Should we host our own hospitality event or sponsor something already organized by the show?
Small Booths
How can I improve my chances of getting an appreciable return from a small booth?
Ask Dan

Asking for a Raise
How do I ask my boss for a well-deserved pay hike?
Exhibiting 101

Five Tips for New Builds
Here are important - but often overlooked - items to consider when planning a new exhibit.
Ammunition

Ideas That Work
Hold the Phone, Auto Focus, Comfort Food, and more.
Fixing Snafus

Taking a Seat
What the boss wants, the boss gets. It didn't matter that it was never a part of our original plan.
Venues

Washington State Convention Center
The Washington State Convention Center in Seattle stands in the heart of the Emerald City.
Portfolio

Presentation Stations
Six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process.
Quiz

Weight a Minute
Try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees.
Photo Gallery

Self Service
National Oilwell Varco Inc. built a booth designed to appeal to clients, prospects, and VIPs on a personal level.
Archive

By Land and by Sea
1904: An early form of augmented reality with a simulated voyage to Paris debuts at the Louisiana Purchase Exposition.

Case Study Gatorade Drinks Outside the Box The Gatorade Company appeals to athletic influencers via a mix of gamification and education.
Management Myth Buster EXHIBITOR debunks six common misconceptions held by exhibit-marketing newbies.	International A Quick Guide to General Data Protection Regulation We sifted through the 88 pages of GDPR regulations to find the parts that pertain most to exhibitors.
Portfolio Belly Up! Here are six examples of in-exhibit hospitality bars that offer form, function, and style straight up.	Insight Game Changer Author Jim Gilmore predicts what the future holds for experiential marketing.
Global International Exhibiting Guide: Paris The least you need to know about exhibiting in Paris	Global International Exhibiting Guide: Abu Dhabi The least you need to know about exhibiting in Abu Dhabi
Global International Exhibiting Guide: Buenos Aires The least you need to know about exhibiting in Buenos Aires