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The Annual Conference and Exhibition for Trade Show and Corporate Event Marketing
June 20 - 23, 2022       Mandalay Bay, Las Vegas
SAVE A
SEAT!
 WEDNESDAY  4:00 PM - 5:30 PM
Track: Exhibits, Experiences, Events
90 Minute Session


CTSM     
W6020R 
The @show Experience: Understand the Essentials of Exhibit Design
This session will explain the fundamentals of exhibit design and how they apply to your current and future programs. Whether you manage a large global program or a series of small linear exhibits, this interactive session will increase your confidence and improve your understanding of how to design exhibits and @show experiences. Topics include:
 •  The Big Idea- Analyze the origin and essentials of exhibit design
 •  Form and Function - Learn why these two words will be forever linked in regards to exhibit design
 •  Lighting 101 - Review lighting terms and techniques, and explore why lighting can be the biggest impact factor in your exhibit

FACULTY:
Errol Ahearn, account director, Spiro, Part of the GES Collective.
Errol has over 25 years of experience in Exhibit and Event Marketing. He's one of the top award-winning creative leaders in our industry. He's also an industry thought leader and speaker at EXHIBITORLIVE, PCMA, EDPA, HCEAConnect and many other events. He leads multi-disciplinary teams to support global clients in the areas of Healthcare, Aerospace, and Technology. Errol has traveled extensively around the globe supporting clients and discovering the latest exhibition strategies for many years.

Connect with Errol Ahearn: