Not all graphics are created equal-and neither is their impact. Improve your knowledge of this important subject during this session, which covers the basics of graphic design and production with a specific focus on trade shows and events. Improve your show success and learn:
 •  The essentials of graphic production
 •  How to control the process and manage your internal customer
 •  The basics of environmental graphics
 •  Integrating your message
 •  Budgetary impact and planning
 •  Messaging hierarchy
 •  Alternative graphic delivery mechanisms