WEDNESDAY 8:00 AM - 9:30 AM
Track: Marketing & Sales90 Minute Session
NEW!
W3041 Advanced Learning Session:
Event Management -- Doing More with Less and Demonstrating Clear ROI
Event marketers are facing increased pressure from all sides. Corporate budgets are tight, and teams are being asked to do more with less. Event and tradeshow costs have increased although budgets have remained flat. Clear ROI is the expectation, necessitating stronger than ever data-capture and measurement. In this facilitated collaborative session, interact with your peers and together learn ways to effectively manage these pressures. Learn how to:
• Execute great marketing with smaller teams and smaller budgets
• Develop strategies for effectively managing increased event costs
• Demonstrate clear ROI and value from your events and trade shows
• Execute great marketing with smaller teams and smaller budgets
• Develop strategies for effectively managing increased event costs
• Demonstrate clear ROI and value from your events and trade shows
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Harriet Meehan, vice president of marketing, Exhibit Concepts
Harriet Meehan is the VP of Marketing for Exhibit Concepts. As the newest executive team member, Harriet drives strategic marketing, brand development, and customer experience. Additionally, she provides go-to-market strategies while working closely with leaders from each line of business. Prior to joining Exhibit Concepts, Harriet served in executive leadership roles at Kroger and LexisNexis and founded her own marketing consulting firm. In her consultancy role, Harriet has contracted with companies including Hewlett-Packard and Deloitte.
Connect with Harriet Meehan:
Harriet Meehan, vice president of marketing, Exhibit ConceptsHarriet Meehan is the VP of Marketing for Exhibit Concepts. As the newest executive team member, Harriet drives strategic marketing, brand development, and customer experience. Additionally, she provides go-to-market strategies while working closely with leaders from each line of business. Prior to joining Exhibit Concepts, Harriet served in executive leadership roles at Kroger and LexisNexis and founded her own marketing consulting firm. In her consultancy role, Harriet has contracted with companies including Hewlett-Packard and Deloitte.
Connect with Harriet Meehan:
