WEDNESDAY 4:00 PM - 5:30 PM
Track: Marketing & Sales90 Minute Session
NEW!
W3040
Elevating Marketing Efficiency: The Impact of AI-Powered Tools on Creative Productivity
Marketing professionals are grappling with the emergence of generative Artificial Intelligence (AI) programs. Questions loom: "What is AI?" "Will it replace me?" and "How can I use it for specific marketing tactics like content strategy?" This presentation seeks to clear the air on AI for marketers. We will explore the capabilities of these innovative technologies that streamline tasks, enhance creativity, and maximize efficiency. Join us to explore the synergy between human creativity and AI assistance, unlocking a new era of productivity. We will:
• Define what AI is and its relevance in marketing
• Explore real-world examples of AI tools that enhance content creation, video editing, and graphic design
• Provide guidance on how to effectively use AI, including prompt techniques and best practices
• Discuss the importance of finding the right balance between AI and human creativity
• Guide marketers on how to integrate AI tools into their existing workflows
• Define what AI is and its relevance in marketing
• Explore real-world examples of AI tools that enhance content creation, video editing, and graphic design
• Provide guidance on how to effectively use AI, including prompt techniques and best practices
• Discuss the importance of finding the right balance between AI and human creativity
• Guide marketers on how to integrate AI tools into their existing workflows
FACULTY:
Sierra Reed, marketing director, The Trade Group
Sierra Reed is a seasoned marketing professional with over a decade of experience specializing in Account-Based Marketing. As the Marketing Director at The Trade Group, she brings a wealth of expertise to the trade show industry. Sierra is dedicated to sharing best practices and insights with fellow marketers, driven by her passion for elevating marketing standards within the trade show realm.
Connect with Sierra Reed:
Cameron Wilkinson, copywriter, The Trade Group
Cameron Wilkinson is a University of North Texas graduate with a B.A. in English Literature. He leads the content and copywriting initiatives at The Trade Group. Beyond corporate writing, he has contributed articles to The Imaginative Conservative, addressing the rise of computers in kindergarten. He is a 3rd-degree black belt in Tae Kwon Do and a gold medalist on the Men's USA Team during the British TKD Championships in Kidderminster, U.K.
Connect with Cameron Wilkinson:
Sierra Reed, marketing director, The Trade Group
Sierra Reed is a seasoned marketing professional with over a decade of experience specializing in Account-Based Marketing. As the Marketing Director at The Trade Group, she brings a wealth of expertise to the trade show industry. Sierra is dedicated to sharing best practices and insights with fellow marketers, driven by her passion for elevating marketing standards within the trade show realm.
Connect with Sierra Reed:
Cameron Wilkinson, copywriter, The Trade GroupCameron Wilkinson is a University of North Texas graduate with a B.A. in English Literature. He leads the content and copywriting initiatives at The Trade Group. Beyond corporate writing, he has contributed articles to The Imaginative Conservative, addressing the rise of computers in kindergarten. He is a 3rd-degree black belt in Tae Kwon Do and a gold medalist on the Men's USA Team during the British TKD Championships in Kidderminster, U.K.
Connect with Cameron Wilkinson:
