Marketing professionals are grappling with the emergence of generative Artificial Intelligence (AI) programs. Questions loom: "What is AI?" "Will it replace me?" and "How can I use it for specific marketing tactics like content strategy?" This presentation seeks to clear the air on AI for marketers. We will explore the capabilities of these innovative technologies that streamline tasks, enhance creativity, and maximize efficiency. Join us to explore the synergy between human creativity and AI assistance, unlocking a new era of productivity. We will:
• Define what AI is and its relevance in marketing
• Explore real-world examples of AI tools that enhance content creation, video editing, and graphic design
• Provide guidance on how to effectively use AI, including prompt techniques and best practices
• Discuss the importance of finding the right balance between AI and human creativity
• Guide marketers on how to integrate AI tools into their existing workflows