TUESDAY 8:00 AM - 8:45 AM
Track: Exhibits, Experiences, Events45 Minute Session
NEW!
T6100
Innovative Insights: Translating Healthcare Exhibit Strategies for Trade Show Success Across Industries
Restrictions on healthcare exhibitors have fueled innovation. Their strategies are relevant to event marketers in industries outside of healthcare. In this session, designed primarily for tradeshow managers outside of healthcare, we will pull back the curtain, from both the corporate marketer and supplier perspective, and show how emulating and/or adapting their approaches can indeed yield meaningful results. Over 45 minutes, attendees will gain insight into:
• How healthcare conventions are unique and futureproof
• Why healthcare exhibits reliably draw crowds and create engagement, even in regulated-regulated industry, and even with thin budgets
• Real-world examples, standard practices, tools, and data that you can adapt to stand out on the show floor, create meaningful (measurable) engagement with your attendees, and build credibility within your organization.
• How healthcare conventions are unique and futureproof
• Why healthcare exhibits reliably draw crowds and create engagement, even in regulated-regulated industry, and even with thin budgets
• Real-world examples, standard practices, tools, and data that you can adapt to stand out on the show floor, create meaningful (measurable) engagement with your attendees, and build credibility within your organization.
FACULTY:
Jon Ellms, EVP client development, Access TCA
For over 30 years, Jon has partnered with clinical-stage startups and global leaders in pharmaceuticals, biotechnology, and healthcare IT, to build meaningful, measurable engagement with healthcare professionals at medical congresses. As EVP at Access TCA, Jon serves as client service ambassador, program strategist, and creative catalyst. Jon is a longtime board member and speaker at HCEA, where he currently serves as Vice President and Chair of HCEA's Education Committee.
Connect with Jon Ellms:
Maddie Ogren, CTSM Gold, AVP client services and partner management, Access TCA
Maddie Ogren, AVP, Client Services and Partner Management at Access TCA, is responsible for providing high level, strategic direction and client satisfaction for key accounts, and manages relationships and contracts with preferred service partners. A CTSM graduate, Maddie received a BA from the University of New Mexico.
Connect with Maddie Ogren:
Jon Ellms, EVP client development, Access TCAFor over 30 years, Jon has partnered with clinical-stage startups and global leaders in pharmaceuticals, biotechnology, and healthcare IT, to build meaningful, measurable engagement with healthcare professionals at medical congresses. As EVP at Access TCA, Jon serves as client service ambassador, program strategist, and creative catalyst. Jon is a longtime board member and speaker at HCEA, where he currently serves as Vice President and Chair of HCEA's Education Committee.
Connect with Jon Ellms:
Maddie Ogren, CTSM Gold, AVP client services and partner management, Access TCAMaddie Ogren, AVP, Client Services and Partner Management at Access TCA, is responsible for providing high level, strategic direction and client satisfaction for key accounts, and manages relationships and contracts with preferred service partners. A CTSM graduate, Maddie received a BA from the University of New Mexico.
Connect with Maddie Ogren:
