TUESDAY 3:00 PM - 3:45 PM
Track: Global Exhibit Marketing45 Minute Session
NEW!
T5015 Best Practices:
The Art of Balance: How Philips Achieves Creative Innovation With Reduced Budgets
How do you create an inspiring experience at the second-largest global event for your target audience - while facing a 20% budget reduction? Hear directly from the Philips team how a focus on storytelling and a carefully orchestrated visitor experience achieved not only the cost goal but delivered the largest number of attendees and longest dwell times ever seen. In this session learn:
. Operational tips to add value despite shrinking budgets and increasing costs
. How to establish a creative experience design approach that can be leveraged across the event portfolio
. Win-win strategies for negotiating with event organizers
. Operational tips to add value despite shrinking budgets and increasing costs
. How to establish a creative experience design approach that can be leveraged across the event portfolio
. Win-win strategies for negotiating with event organizers
FACULTY:
Nadra Mohy el Dine, head of the Events and Customer Experience Centers CoE, Philips
With two decades of experience in marketing and live events, Nadra has been quietly cultivating a significant industry presence. The Head of the Events and Customer Experience Centers for Philips, she oversees creation and delivery of all the brand's activations and events, as well as its innovative customer engagement centers. Understanding the power of engagement is central to her role, as Nadra explores dynamic ways to drive connection between the brand and its audiences.
Joost Bijsterveld, director of global customer experiences, Philips
Joost's mission is to use the power of experiential marketing to connect with customers on an emotional level, and translate high-level business objectives and messages into engaging, memorable experiences that have measurable impact. As Director of Global Customer Experiences for Philips, he has centralized the design and experience strategy for their 4,000+ events and 2 CECs. By creating a unique networked team of experts and storytellers, he's able to efficiently create award-winning experiences at scale.
Nadra Mohy el Dine, head of the Events and Customer Experience Centers CoE, PhilipsWith two decades of experience in marketing and live events, Nadra has been quietly cultivating a significant industry presence. The Head of the Events and Customer Experience Centers for Philips, she oversees creation and delivery of all the brand's activations and events, as well as its innovative customer engagement centers. Understanding the power of engagement is central to her role, as Nadra explores dynamic ways to drive connection between the brand and its audiences.
Joost Bijsterveld, director of global customer experiences, PhilipsJoost's mission is to use the power of experiential marketing to connect with customers on an emotional level, and translate high-level business objectives and messages into engaging, memorable experiences that have measurable impact. As Director of Global Customer Experiences for Philips, he has centralized the design and experience strategy for their 4,000+ events and 2 CECs. By creating a unique networked team of experts and storytellers, he's able to efficiently create award-winning experiences at scale.
