TUESDAY 3:00 PM - 4:30 PM
Here's the ultimate shortcut to success! These are the hidden winning strategies many successful exhibitors employ that are not obvious when you walk by their booths. Because your booth is a real physical space where your company engages with real live people, certain strategies leverage those face-to-face interactions for greater effect. These strategies provide valuable direction to your decisions about show and booth space selection, exhibit design, and promotional activities. Find the winning strategies that work best for your company's situation. In our session we will reveal and discuss:
• Four trade show marketing strategies based on your audiences
• Five trade show marketing strategies based on your booth spaces
• Seven trade show marketing strategies based on other marketing strategies
• Eight trade show marketing strategies based on experiential marketing
• Four trade show marketing strategies based on your audiences
• Five trade show marketing strategies based on your booth spaces
• Seven trade show marketing strategies based on other marketing strategies
• Eight trade show marketing strategies based on experiential marketing
FACULTY:
Michael Thimmesch, principal, Thimmesch Marketing
For 30+ years, Mike has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and enhance brand awareness. Thimmesch rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He has published 11 industry white papers, eight exhibiting books, presented over 100 trade show webinars, and written over 500 blog posts.
Connect with Michael Thimmesch:
Michael Thimmesch, principal, Thimmesch MarketingFor 30+ years, Mike has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and enhance brand awareness. Thimmesch rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He has published 11 industry white papers, eight exhibiting books, presented over 100 trade show webinars, and written over 500 blog posts.
Connect with Michael Thimmesch:
