TUESDAY 5:00 PM - 5:45 PM
Track: Marketing & Sales45 Minute Session
T3028
Beginner's Guide to Leading Effective Event Marketing
New to the industry? Learn key steps on developing your event marketing and trade show program strategy. This session will provide you with the basics of event marketing strategy, objective setting, budget allocation, and measurement techniques. Through real world examples, hypothetical situations, and conceptual frameworks, we will give you the tools you need to be a strategic event marketer within your organization and with your agency partners.
• Gain insights into behavioral science and marketing frameworks to help craft an event strategy
• Key questions to consider when defining your event marketing strategy objectives
• Get tips to understand the nuances of trade show industry budgeting and pricing
• Success metrics that matter and how to map to your objectives
• Gain insights into behavioral science and marketing frameworks to help craft an event strategy
• Key questions to consider when defining your event marketing strategy objectives
• Get tips to understand the nuances of trade show industry budgeting and pricing
• Success metrics that matter and how to map to your objectives
FACULTY:
Courtney Soice, Chief Marketing Officer, Hamilton
Courtney Soice serves as Chief Marketing Officer at Hamilton and brings to Hamilton more than a decade of experience in successful marketing, account leadership, and engagement strategy. Courtney oversees and manages all marketing initiatives across the company, including strategic planning, brand development, demand generation, advertising, sales support, PR, SEO, and competitive bid efforts. Before joining Hamilton, Courtney held a high-impact position at Ogilvy & Mather in New York, where she helped grow their engagement strategy practice.
Connect with Courtney Soice:
Josh Frisbie, VP Creative, Hamilton
Josh leads our award-winning multi-disciplinary creative team to produce real-world experiences for the promotion of clients' brands through exhibit, environmental, digital, and event design. He earned a Bachelor of Science in Design Technology with an emphasis in Exhibit Design from Bemidji State University in Minnesota.
Connect with Josh Frisbie:
Courtney Soice, Chief Marketing Officer, HamiltonCourtney Soice serves as Chief Marketing Officer at Hamilton and brings to Hamilton more than a decade of experience in successful marketing, account leadership, and engagement strategy. Courtney oversees and manages all marketing initiatives across the company, including strategic planning, brand development, demand generation, advertising, sales support, PR, SEO, and competitive bid efforts. Before joining Hamilton, Courtney held a high-impact position at Ogilvy & Mather in New York, where she helped grow their engagement strategy practice.
Connect with Courtney Soice:
Josh Frisbie, VP Creative, HamiltonJosh leads our award-winning multi-disciplinary creative team to produce real-world experiences for the promotion of clients' brands through exhibit, environmental, digital, and event design. He earned a Bachelor of Science in Design Technology with an emphasis in Exhibit Design from Bemidji State University in Minnesota.
Connect with Josh Frisbie:
