TUESDAY 3:00 PM - 4:30 PM
Track: Planning & Execution90 Minute Session
T2071
Checkmate: The Winning Strategy You Need to Excel on the Show Floor and Beyond
Purpose and impact. Like the game of chess, planning for a trade show takes strategy and forethought. Every decision made to create a booth will affect the outcome for success, from budgeting to design considerations, production timelines to marketing consistency. Whether you're new to the industry or doing your victory lap, this session will help you sharpen your wit and enhance your mindset for what it takes today to exhibit successfully and meet your goals. You'll learn:
• The key moves for creating a memorable brand/event experience
• The economics of rental vs. owned components
• How to design for maximum engagement within a set budget (and how to find extra dollars)
• How to fit trade shows within your entire marcomm strategy
• What you should look for in an exhibit partner (and vice versa)
• The key moves for creating a memorable brand/event experience
• The economics of rental vs. owned components
• How to design for maximum engagement within a set budget (and how to find extra dollars)
• How to fit trade shows within your entire marcomm strategy
• What you should look for in an exhibit partner (and vice versa)
FACULTY:
Dana Esposito, EVP of strategy, BlueHive Exhibits
With over 25 years of award-winning trade show design and industry strategy experience, Dana is the EVP of Strategy at BlueHive Exhibits. Dana focuses on solving clients' needs, and supporting her colleagues by fostering continuous education and a commitment to growth. Dana has received several industry awards for design and leadership, is an adjunct Professor at BSU, is the co-chair of the EDPA University Affiliation Committee, and is on the EDPA Board of Directors.
Connect with Dana Esposito:
Jillian Fafard, director of marketing, Aluvision
Jillian Fafard's aim is to always uncover and showcase a brand's story while meeting their marketing objectives. She is experienced in brand development, creative strategy and copywriting with an ad agency background. She uses her innate understanding of consumer psychology to create marketing and advertising experiences that influence a customer's perspective and incite action. Jillian is the 2024 President of the EDPA Northeast Chapter, and the Marketing Officer for the EDPA Future Leaders Committee.
Connect with Jillian Fafard:
Dana Esposito, EVP of strategy, BlueHive ExhibitsWith over 25 years of award-winning trade show design and industry strategy experience, Dana is the EVP of Strategy at BlueHive Exhibits. Dana focuses on solving clients' needs, and supporting her colleagues by fostering continuous education and a commitment to growth. Dana has received several industry awards for design and leadership, is an adjunct Professor at BSU, is the co-chair of the EDPA University Affiliation Committee, and is on the EDPA Board of Directors.
Connect with Dana Esposito:
Jillian Fafard, director of marketing, AluvisionJillian Fafard's aim is to always uncover and showcase a brand's story while meeting their marketing objectives. She is experienced in brand development, creative strategy and copywriting with an ad agency background. She uses her innate understanding of consumer psychology to create marketing and advertising experiences that influence a customer's perspective and incite action. Jillian is the 2024 President of the EDPA Northeast Chapter, and the Marketing Officer for the EDPA Future Leaders Committee.
Connect with Jillian Fafard:
