TUESDAY 8:00 AM - 9:30 AM
Track: Measurement & Analytics90 Minute Session
NEW!
T1022
Key Considerations to Demonstrate the Value of Trade Shows on a Limited Budget
This session is limited to 25 attendees.
In today's technological environment, highly sophisticated and dynamic sales and marketing automation tools can help you report tradeshow ROI with ease. Not every company has the financial resources to afford all the flashy tools. Combine that with rising post-pandemic costs for exhibiting and you have even more scrutiny of the tradeshow budget. Have confidence in reporting tradeshow metrics using the tools you have. In this session you will learn how to:
• Assess the landscape & evaluate current processes
• Take inventory of current systems/capabilities
• Establish key performance indicators (KPIs) in conjunction with sales & marketing leadership
• Educate teams on KPI's & ensure leadership is also reinforcing behaviors to achieve the KPI's
• Execute consistently to increase confidence in the quality of marketing leads
• Continually report progress, assess the process, and adjust
• Assess the landscape & evaluate current processes
• Take inventory of current systems/capabilities
• Establish key performance indicators (KPIs) in conjunction with sales & marketing leadership
• Educate teams on KPI's & ensure leadership is also reinforcing behaviors to achieve the KPI's
• Execute consistently to increase confidence in the quality of marketing leads
• Continually report progress, assess the process, and adjust
FACULTY:
Gina Schommer, global tradeshow manager of neuro, Natus Medical
Results-oriented, creative marketer with over 20 years of experience in global event planning, event strategy, execution, lead management, leadership and communication, with the ability and skill set to provide innovation, enthusiasm and forward-thinking leadership in a team environment. Gina is the Global Tradeshow Manager at Natus Medical and is continually looking at process improvements across the commercial marketing organization.
Connect with Gina Schommer:
Kristina Malloy, senior director of commercial marketing, Natus Medical
Kristina Malloy is the Sr Director of Commercial Marketing for Natus Medical Incorporated, she is responsible for the organization's go-to-market strategy, product positioning, new product introductions, marketing communications execution, digital marketing approach, and events for Neurodiagnostic and Neurocritical Care markets. Kristina graduated from Athabasca University after studying Business Management and Marketing, she immediately started her career in sales in 2001 for Xtlek (acquired by Natus in 2007) and she transitioned into Marketing.
Gina Schommer, global tradeshow manager of neuro, Natus MedicalResults-oriented, creative marketer with over 20 years of experience in global event planning, event strategy, execution, lead management, leadership and communication, with the ability and skill set to provide innovation, enthusiasm and forward-thinking leadership in a team environment. Gina is the Global Tradeshow Manager at Natus Medical and is continually looking at process improvements across the commercial marketing organization.
Connect with Gina Schommer:
Kristina Malloy, senior director of commercial marketing, Natus MedicalKristina Malloy is the Sr Director of Commercial Marketing for Natus Medical Incorporated, she is responsible for the organization's go-to-market strategy, product positioning, new product introductions, marketing communications execution, digital marketing approach, and events for Neurodiagnostic and Neurocritical Care markets. Kristina graduated from Athabasca University after studying Business Management and Marketing, she immediately started her career in sales in 2001 for Xtlek (acquired by Natus in 2007) and she transitioned into Marketing.
