TUESDAY 5:00 PM - 5:45 PM
Track: Measurement & Analytics45 Minute Session
T1021 Best Practices:
Trade Show and Event Analytics Using AI
Join me to explore a case study of a long-term user of FastSensor's Tradeshow Analytics to measure engagement and impact of global events. We will briefly describe the technology deployed but primarily focus on how the client (Spiro) has applied the data to make better events and enhance the product for their brand (Bell Helicopter). Attendees will learn about:
• Innovation in event measurement using AI/Machine Learning
• How to apply the data during the event
• How to apply the data after the event
• How to use the data to protect and grow trade show budget
• Innovation in event measurement using AI/Machine Learning
• How to apply the data during the event
• How to apply the data after the event
• How to use the data to protect and grow trade show budget
FACULTY:
Kalon Welch, EVP of business development, FastSensor
EVP of Business Development and Co-Owner, FastSensor Kalon is an executive with a demonstrated history of working consultatively at the intersection and collision of Events and Artificial Intelligence technology/IOT to help create and build brands and business. For FastSensor, he drives the global business expansion through technology and strategic partnerships along with overseeing all go to market functions. He often serves as an expert, invited speaker in the Events AI/IOT industry.
Kevin Ruiz, Vice President of Strategy, Measurement, and Innovation, Spiro, Part of the GES Collective
Kevin Ruiz is Vice President of Strategy, Measurement, and Innovation for Spiro, Part of the GES Collective. He oversees the development and implementation of face-to-face measurement programs, technology, and services in addition to new product development and in-depth industry and market research. Kevin holds a BA in Anthropology and an MBA from the University of Wisconsin, as well as a certificate in marketing analytics from the MIT Sloan School of Management.
Connect with Kevin Ruiz:
Kalon Welch, EVP of business development, FastSensorEVP of Business Development and Co-Owner, FastSensor Kalon is an executive with a demonstrated history of working consultatively at the intersection and collision of Events and Artificial Intelligence technology/IOT to help create and build brands and business. For FastSensor, he drives the global business expansion through technology and strategic partnerships along with overseeing all go to market functions. He often serves as an expert, invited speaker in the Events AI/IOT industry.
Kevin Ruiz, Vice President of Strategy, Measurement, and Innovation, Spiro, Part of the GES CollectiveKevin Ruiz is Vice President of Strategy, Measurement, and Innovation for Spiro, Part of the GES Collective. He oversees the development and implementation of face-to-face measurement programs, technology, and services in addition to new product development and in-depth industry and market research. Kevin holds a BA in Anthropology and an MBA from the University of Wisconsin, as well as a certificate in marketing analytics from the MIT Sloan School of Management.
Connect with Kevin Ruiz:
