SUNDAY 1:00 PM - 4:30 PM
Track: Exhibits, Experiences, EventsNEW!
S6077 Authors Executive Series & Advanced Half-Day Workshop:
The Power of Seven - A Formula to Increase Event Impact
Marketers and advertisers know the secret to reaching their customers is staying front of mind, and this secret applies to any live gathering. Not too long ago, marketers knew it took an average of 6-8 times for message impact. Now, the numbers are 7-10. This 7-10 rule refers to touch points or "love bites." These deliberately planned moments are the tools and choices the planner makes to elevate engagement, overall impact and the event experience beginning in the pre and carried through onsite and post stages. Bring your own case study and let's dissect it, step by step, touch point by touch point, to increase and maximize reach, interaction, and engagement for positive results. You will learn:
• How to create and evoke emotional responses throughout the planning stages
• How to illustrate key objectives and goals
• How to use touch points to evoke sensory responses for lasting impact
• How to create and evoke emotional responses throughout the planning stages
• How to illustrate key objectives and goals
• How to use touch points to evoke sensory responses for lasting impact
FACULTY:
Dianne Devitt, chief experience officer, Dianne Devitt LLC
Dianne is a pioneer in the event industry with global experience as a producer, speaker, author, and educator. She was the founder of a premiere event company and served Heads of State, Astronauts and Fortune 50 companies. As a Professor at NYU for over 33 years and believer in training, she also wrote "What Color is Your Event? a creative thinking resource and co-authored Called to Lead: Success Strategies for Women focusing on Creative Leadership.
Connect with Dianne Devitt:
Dianne Devitt, chief experience officer, Dianne Devitt LLCDianne is a pioneer in the event industry with global experience as a producer, speaker, author, and educator. She was the founder of a premiere event company and served Heads of State, Astronauts and Fortune 50 companies. As a Professor at NYU for over 33 years and believer in training, she also wrote "What Color is Your Event? a creative thinking resource and co-authored Called to Lead: Success Strategies for Women focusing on Creative Leadership.
Connect with Dianne Devitt:
