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The Annual Conference and Exhibition for Trade Show and Corporate Event Marketing
June 20 - 23, 2022       Mandalay Bay, Las Vegas
SAVE A
SEAT!
 MONDAY  5:00 PM - 5:45 PM
Track: Exhibits, Experiences, Events
45 Minute Session


NEW!     
M6076 Best Practices:
Sustainability - The Real Impact of Events and Seven Action Areas to Address Today
"We must work closely together to make this year a year of global action, one that will be remembered as the dawn of a new era of sustainable development," United Nations Foundation. We know that in order to be considered sustainable, our practices must simultaneously address, handle, and support the four pillars of sustainability: human, social, economic and environmental. From the hard truth to the power the industry holds, this session explores the latest statistics around the environmental impact of events and what event marketers can do to take action to make their events more sustainable. Learning Objectives:
 •  The Hard Truth - Learn the latest stats on how events are affecting natural resources, waste production, and climate change
 •  Our Strength as an Industry - The events industry has the power to make a difference if we all work together. Hear some of the positive news and trends in our space
 •  Event Action Areas - Learn about each event action area and discuss tactical ideas to explore for your next event
 •  Making Sustainability Accessible to All - How to start the conversation or take the next step

FACULTY:
Heather Griffin, vice president of marketing, Impact XM
Heather Griffin has 16+ years of experience in B2B and B2C marketing and 10+ years of experience focusing on sustainabilty initiatives across multiple organizations helping them to attain a number of certifications. At Impact XM, a global experiential marketing agency, Heather leads all marketing strategy and efforts on behalf of the company, is the Head of Sustainabilty, and Executive Chairman of the Sustainability Board driving innovation and conversation to help make a more sustainable industry.

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