MONDAY 10:00 AM - 11:30 AM
Track: Global Exhibit Marketing90 Minute Session
NEW!
M5100
What Makes the Difference: How to Successfully Participate in a European Trade Show
If you're a trade show marketer looking to successfully expand your reach into Europe, this session, run under the guidance of EDPA and IFES, will delve into the crucial factors that can make or break your trade show success in Europe. Industry experts will share their knowledge and experiences to equip you with essential info and key perspectives. Join us to compare and contrast the US and Europe in the following areas:
• Trade show venues
• Fabrication facilities
• Freight handling
• Rules and regulations
• Hospitality
• Sustainability
• Trade show venues
• Fabrication facilities
• Freight handling
• Rules and regulations
• Hospitality
• Sustainability
FACULTY:
Steve Riches, CEO & principal, Laguna Displays
Steve Riches is CEO & Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international events. An experienced event marketing executive, he has extensive experience in European Exhibiting. Born in England, Steve is trilingual (French, Spanish, English) and a dual U.K./U.S. citizen. He is a Board Member & Education Committee Chair at IFES (International Federation of Exhibition & Event Services) and a Board Director at EACA (Exhibitor Appointed Contractor Association.)
Connect with Steve Riches:
Joerg Zeissig, CEO, Holtmann Group
Joerg has been at Holtmann Group as CEO since 2019, transforming and developing the group into a leading full service agency and community builder. Joerg started his career at Leipziger Messe (oldest show organizer in the world) in 1997 running international shows in Leipzig and abroad. After 2010 he took on several management roles in the event service and broadcasting industry in various locations. Joerg is married and has two children.
Connect with Joerg Zeissig:
Martijn Besaris, sales director, The Inside
Martijn (Martin) has been at The Inside since 2016. He started as an International Sales Manager and has been Sales Director for 1 year. The Inside is a European based, full service provider for custom, modular, and pop up exhibits. He is a Board Member & IFES Talent Team Chair (International Federation of Exhibition & Event Services). Martin has 3 kids and loves to prepare dinner on his BBQ.
Connect with Martijn Besaris:
Steve Riches, CEO & principal, Laguna DisplaysSteve Riches is CEO & Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international events. An experienced event marketing executive, he has extensive experience in European Exhibiting. Born in England, Steve is trilingual (French, Spanish, English) and a dual U.K./U.S. citizen. He is a Board Member & Education Committee Chair at IFES (International Federation of Exhibition & Event Services) and a Board Director at EACA (Exhibitor Appointed Contractor Association.)
Connect with Steve Riches:
Joerg Zeissig, CEO, Holtmann GroupJoerg has been at Holtmann Group as CEO since 2019, transforming and developing the group into a leading full service agency and community builder. Joerg started his career at Leipziger Messe (oldest show organizer in the world) in 1997 running international shows in Leipzig and abroad. After 2010 he took on several management roles in the event service and broadcasting industry in various locations. Joerg is married and has two children.
Connect with Joerg Zeissig:
Martijn Besaris, sales director, The InsideMartijn (Martin) has been at The Inside since 2016. He started as an International Sales Manager and has been Sales Director for 1 year. The Inside is a European based, full service provider for custom, modular, and pop up exhibits. He is a Board Member & IFES Talent Team Chair (International Federation of Exhibition & Event Services). Martin has 3 kids and loves to prepare dinner on his BBQ.
Connect with Martijn Besaris:
