MONDAY 5:00 PM - 5:45 PM
European shows coming up? Looking for ways to adapt a US-based brand, connect better with European colleagues, and optimize the cost structure at the same time? Even if your strategy hasn't yet taken you to Messe Dusseldorf, Fira Barcelona, or Amsterdam RAI, get an insider's view of how to approach European tradeshows, optimize for ROI, and fiercely adapt your company's attendance and presence. In this session you will learn to:
• View the exhibition marketing channel from a European perspective, including: venue locations, history, demographics, and economics
• Distinguish international and regionally focused shows for optimal selection and show strategy
• Identify, estimate costs, and select vendor combinations to optimize ROI and branding for EU-based shows
• Discern brand concepts associated with different European countries, and implications for adapting U.S. brands
• Master the practical nuts and bolts of EU exhibiting with tips to hit the continent running
• View the exhibition marketing channel from a European perspective, including: venue locations, history, demographics, and economics
• Distinguish international and regionally focused shows for optimal selection and show strategy
• Identify, estimate costs, and select vendor combinations to optimize ROI and branding for EU-based shows
• Discern brand concepts associated with different European countries, and implications for adapting U.S. brands
• Master the practical nuts and bolts of EU exhibiting with tips to hit the continent running
FACULTY:
Corbin Butcher, CTSM, managing director, Beire s.r.o.
Corbin Butcher is a Managing Director at Beire Exhibitions in Prague, Czech Republic. He oversees the company's sales, marketing, and product development, sits on the board, and has lived in Europe for over a decade as an ex-pat. He started his career in the U.S. Marine Corps. Corbin holds a BA in Physics and German from Hamilton College and an MBA from the Kellogg School of Management at Northwestern.
Connect with Corbin Butcher:
Corbin Butcher, CTSM, managing director, Beire s.r.o.Corbin Butcher is a Managing Director at Beire Exhibitions in Prague, Czech Republic. He oversees the company's sales, marketing, and product development, sits on the board, and has lived in Europe for over a decade as an ex-pat. He started his career in the U.S. Marine Corps. Corbin holds a BA in Physics and German from Hamilton College and an MBA from the Kellogg School of Management at Northwestern.
Connect with Corbin Butcher:
