MONDAY 8:00 AM - 9:30 AM
Track: Marketing & Sales90 Minute Session
NEW!
M3039 Best Practices:
How To Grow Social Media From Events And Grow Events From Social Media
In this session, we explore the synergistic power of combining digital events and social media with live events to optimize marketing results. Drawing from our experience with the "Event Marketing: Redefined" podcast, a blend of pre-recorded content, online activities, and live recordings, we've created a continuous dialogue that amplifies our reach and community engagement. Key outcomes include a qualified sales pipeline, a growing digital audience, and a strong sense of community among clients and team members. We will share the strategy behind this innovative approach, practical execution tips, and insights for those eager to adapt it to their own industry. Attendees will learn:
• How to position themselves as industry leaders
• How to grow a targeted digital audience using existing in-person efforts
• How to convert that audience into actionable leads for sales teams
• How to position themselves as industry leaders
• How to grow a targeted digital audience using existing in-person efforts
• How to convert that audience into actionable leads for sales teams
FACULTY:
Matt Kleinrock, CEO, Rockway Exhibits + Events
With over 12 years in the tradeshow industry, Matt leads a team dedicated to crafting intentional experiences and establishing clear success metrics for clients. As the host of 'Event Marketing: Redefined,' he is cultivating a community for event marketers to share their insights. He envisions a resurgent event industry, propelled by event marketers who create impactful experiences. Beyond work, Matt sharpens his golf game and spends time with his wife and three children in Florida.
Connect with Matt Kleinrock:
Pablo Gonzalez, founder/CEO, BeTheStage.live
Pablo Gonzalez believes community is the ultimate advantage for a business, and to build it, you need to use category design principles to evangelize a problem your clientele cares deeply about. He has sold $60M+ construction projects, rescued fledgling start-ups, set record breaking quarters for $100M+ companies, and been named a a Top 20 Under 40 in his hometown of Miami. His trade show techniques were featured in The Ultimate Sales Machine (New Edition).
Connect with Pablo Gonzalez:
Matt Kleinrock, CEO, Rockway Exhibits + EventsWith over 12 years in the tradeshow industry, Matt leads a team dedicated to crafting intentional experiences and establishing clear success metrics for clients. As the host of 'Event Marketing: Redefined,' he is cultivating a community for event marketers to share their insights. He envisions a resurgent event industry, propelled by event marketers who create impactful experiences. Beyond work, Matt sharpens his golf game and spends time with his wife and three children in Florida.
Connect with Matt Kleinrock:
Pablo Gonzalez, founder/CEO, BeTheStage.livePablo Gonzalez believes community is the ultimate advantage for a business, and to build it, you need to use category design principles to evangelize a problem your clientele cares deeply about. He has sold $60M+ construction projects, rescued fledgling start-ups, set record breaking quarters for $100M+ companies, and been named a a Top 20 Under 40 in his hometown of Miami. His trade show techniques were featured in The Ultimate Sales Machine (New Edition).
Connect with Pablo Gonzalez:
