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The Annual Conference and Exhibition for Trade Show and Corporate Event Marketing
June 20 - 23, 2022       Mandalay Bay, Las Vegas
SAVE A
SEAT!
 MONDAY  5:00 PM - 5:45 PM
Track: Marketing & Sales
45 Minute Session



M3031 
Best Practices for Lead Capture
Want to improve your lead capture process and maximize your company's lead generation potential while exhibiting? Learn vital new strategies and methods to improve your lead capture process and get up to speed on new technology and trends. This session will help you make the most out of every lead capture opportunity while offering creative ideas to set you up for success, maximize revenue, and beat out competitors fending for the same business on the show floor. Discover industry leading methods, best practices, and new approaches in lead capture including:
 •  Understanding universal lead capture
 •  Lead capture - the modern approach, methods in a hybrid world, data collection, qualification tips
 •  Best practices - maximizing quality and quantity of leads, engaging attendees, building a repeatable process
 •  Lead follow-up - responding, storing, measuring ROI
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.


FACULTY:
Ryan Schefke, founder and CEO, Captello
Ryan Schefke is Founder and CEO of Captello, the award winning, end-to-end lead capture and event engagement software platform. Coining the phrase "Universal Lead Capture", Ryan developed the platform to offer event professionals unprecedented flexibility and control of their lead capture and engagement processes by giving them full control of the lead management process, from customizable lead capture forms and digital gamification experiences to automated workflows, event automation and more.

Connect with Ryan Schefke: