MONDAY 10:00 AM - 11:30 AM
Empowering your events with an integrated marketing communication program can help drive the success you need. Using real-world examples of effective integrated strategies, this session will help you leverage available marketing disciplines by:
• Defining show objectives
• Matching objectives to the correct marcom tactic
• Recognizing your audience
• Allocating your budget appropriately
• Establishing potential success benchmarks
• Understanding pre-, at- and post-show tactics
• Analyzing your results
• Defining show objectives
• Matching objectives to the correct marcom tactic
• Recognizing your audience
• Allocating your budget appropriately
• Establishing potential success benchmarks
• Understanding pre-, at- and post-show tactics
• Analyzing your results
FACULTY:
Vanessa Schultz, CTSM Gold, senior director of corporate marketing, Cellanome
Vanessa Schultz is the Senior Director of Corporate Marketing at Cellanome. With more than 17 years of event and marketing experience in the life sciences industry, Schultz is responsible for building the brand's corporate marketing function and strategy. Vanessa has served on the EXHIBITOR Industry Advisory Board, is a regular Sizzle Awards judge, and a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a B.A. in International Business from SDSU.
Connect with Vanessa Schultz:
Vanessa Schultz, CTSM Gold, senior director of corporate marketing, CellanomeVanessa Schultz is the Senior Director of Corporate Marketing at Cellanome. With more than 17 years of event and marketing experience in the life sciences industry, Schultz is responsible for building the brand's corporate marketing function and strategy. Vanessa has served on the EXHIBITOR Industry Advisory Board, is a regular Sizzle Awards judge, and a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a B.A. in International Business from SDSU.
Connect with Vanessa Schultz:
