MONDAY 3:00 PM - 4:30 PM
Previously titled "The Exhibitors' Influence: Collaboration is Key to Optimizing Results"
Have a pressing issue but don't know what to do or where to go to? Learn how to partner with show management, general service contractors and suppliers in a collaborative way to address your trade show pain points. Become empowered to bring concerns to the right party in the right way. In this session, attendees will learn:
• Who the players are in the exhibitions and events ecosystem
• Addressing the current most pressing concerns for exhibitors and possible solutions, such as: rising exhibiting costs, access to data and calculating ROI/ROO, and influencing the creation of Exhibitor Advisory Councils
• Examples of current best practices and innovative models
• What you can do to maximize success
• Who the players are in the exhibitions and events ecosystem
• Addressing the current most pressing concerns for exhibitors and possible solutions, such as: rising exhibiting costs, access to data and calculating ROI/ROO, and influencing the creation of Exhibitor Advisory Councils
• Examples of current best practices and innovative models
• What you can do to maximize success
FACULTY:
Jessica Sibila, CTSM, executive director, The Exhibitor Advocate
Jessica is a seasoned marketer with a unique collection of experiences including strategic event marketing, philanthropy and corporate branding. Jessica has over 20 years' experience as an exhibitor and in show management. She most recently led the corporate event, community engagement and branding strategy for WhiteWave Foods and Danone North America, the largest certified B Corp in the world. Today, Jessica consults on event strategy and execution and leads The Exhibitor Advocate as Executive Director.
Connect with Jessica Sibila:
Jessica Sibila, CTSM, executive director, The Exhibitor AdvocateJessica is a seasoned marketer with a unique collection of experiences including strategic event marketing, philanthropy and corporate branding. Jessica has over 20 years' experience as an exhibitor and in show management. She most recently led the corporate event, community engagement and branding strategy for WhiteWave Foods and Danone North America, the largest certified B Corp in the world. Today, Jessica consults on event strategy and execution and leads The Exhibitor Advocate as Executive Director.
Connect with Jessica Sibila:
