MONDAY 10:00 AM - 11:30 AM
Track: Planning & Execution90 Minute Session
CTSM
M2001R
Selecting the Right Shows for Your In-Person Events: The Critical Decision
Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:
• Identify markets that represent the most potential
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your show participation
• Identify markets that represent the most potential
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your show participation
FACULTY:
Ian Sequeira, vice president of strategy, research and insights, Freeman
Ian Sequeira, VP, Strategy, Research & Insights at Freeman, has 39 years of research experience in the trade show and events industry. He is a well-respected industry speaker, an active member of IAEE, and a member of the CEIR Board of Directors. He also received IAEE's Distinguished Services Award. Ian has a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.
Connect with Ian Sequeira:
Ian Sequeira, vice president of strategy, research and insights, FreemanIan Sequeira, VP, Strategy, Research & Insights at Freeman, has 39 years of research experience in the trade show and events industry. He is a well-respected industry speaker, an active member of IAEE, and a member of the CEIR Board of Directors. He also received IAEE's Distinguished Services Award. Ian has a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.
Connect with Ian Sequeira:
