MONDAY 1:00 PM - 2:30 PM
Track: Exhibits, Experiences, Events90 Minute Session
M6068
The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive
Diversity, Equity and Inclusion for events are no longer a nice to have - they are a must. In this session we'll explore a range of approaches to ensure that all target audiences get value out of participating in your events and experiences. Topics and real-world examples will highlight:
• The language of DEI: understanding the terminology so you can communicate effectively about it
• Establishing DEI objectives for your event/experience
• Leveraging diverse teams to create and produce the event
• DEI-focused attendee experience strategies, across physical, virtual and hybrid
• Attracting diverse audiences and making sure no one feels excluded
• Making the tough choices: key considerations about how (and how much) to invest in this area
• Measuring DEI results
• The language of DEI: understanding the terminology so you can communicate effectively about it
• Establishing DEI objectives for your event/experience
• Leveraging diverse teams to create and produce the event
• DEI-focused attendee experience strategies, across physical, virtual and hybrid
• Attracting diverse audiences and making sure no one feels excluded
• Making the tough choices: key considerations about how (and how much) to invest in this area
• Measuring DEI results
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Dax Callner, strategy director, Smyle
Dax Callner is a marketing strategist with 25 years experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
Additional sessions presented by Dax Callner:
S2069 Beyond the Booth: Creating Bold Physical+Digital Event Activations
M3021 Build an Event Mission Statement that Inspires
M1024 Measuring Event Diversity, Equity and Inclusion
Dax Callner, strategy director, SmyleDax Callner is a marketing strategist with 25 years experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
Additional sessions presented by Dax Callner:
S2069 Beyond the Booth: Creating Bold Physical+Digital Event Activations
M3021 Build an Event Mission Statement that Inspires
M1024 Measuring Event Diversity, Equity and Inclusion
