University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
MONDAY, FEBRUARY 1
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 5005
Advanced Learning Session:
Global Frameworks: Marketing from the Context of Culture - Part I
This is a two part session.
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Jeff Hannah, Founder & President, Global Exhibitor
Jeff Hannah, Founder & President of Global Exhibitor, is an expert in the global trade show industry. He trains, consults, speaks, writes, and podcasts on cultures, trade shows, and experience design. Having founded companies in the UK, UAE, and USA, Jeff has produced branded environments in over 50 countries for top global brands. He hosts The Global Exhibitor Podcast (www.globalexhibitor.com) and holds a BS in Industrial Design from the Georgia Institute of Technology.
Connect with Jeff Hannah:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 5005
Advanced Learning Session:
Global Frameworks: Marketing from the Context of Culture - Part I
This is a two part session.
| Understanding national culture is key to creating a successful international trade show program, while neglecting subtle nuances in cross-cultural business can damage business relationships and nullify marketing efforts. Learn to see things from a totally different perspective by recognizing that all business is conducted within the context of culture. We will share practical insights to help you understand the cultures you are trying to reach, and share strategies for building bridges across cultural divides. Discuss aspects and approaches including: |
| • | Ethnocentric vs. cultural context approach |
| • | Individualism vs. collectivism |
| • | Age vs. youth |
| • | Perspectives on time |
| • | Power distance index |
| • | The “American” way |
CTSM Candidates with 5 or more years of experience may take this session in place of certain CTSM required sessions, with prior approval.Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Jeff Hannah, Founder & President, Global Exhibitor
Jeff Hannah, Founder & President of Global Exhibitor, is an expert in the global trade show industry. He trains, consults, speaks, writes, and podcasts on cultures, trade shows, and experience design. Having founded companies in the UK, UAE, and USA, Jeff has produced branded environments in over 50 countries for top global brands. He hosts The Global Exhibitor Podcast (www.globalexhibitor.com) and holds a BS in Industrial Design from the Georgia Institute of Technology.
Connect with Jeff Hannah:
