WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Awards
World Expo
Awards
Submission Instructions
Past Winners
People's Choice Award
LUXEMBOURG PAVILION

Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected


      LUXEMBOURG PAVILION

      THEME: Resourceful Luxembourg

      SIZE: 2,850 sqm

      CLIENT: Luxembourg @ Expo 2020 Dubai - Groupement d'Intérêt Économique

      DESIGN: Metaform, Jangled Nerves

      FABRICATION: NUSSLI Group

      ADDITIONAL FIRMS: Neumann and Müller Middle East

      PHOTOS: Andreas Keller, NUSSLI, Metaform

      The Luxembourg Pavilion and its sweeping round shape is reminiscent of a piece of art, with its clean, white design representing openness, dynamism, and reliability. Inspired by an endless, twisted, and folded Möbius strip, the top and bottom (as well as inside and out) connect in the pavilion’s architecture. Anyone entering the three-story building moves between the inner and outer protective shells and simultaneously feels inside, but also outside.

      As the Mobius strip has no start and no end — and thus represents infinity — it is meant to depict both diversity and the circular economy. It is also a symbol for Luxembourg, which is a country that brings together human, natural, technical, industrial, and financial resources. The extraordinary façade comprises steel tubes and nearly 1,000 junction points, each with its own angular configuration. The scenography and architecture compliment each other and allow the audience and exhibition to merge. It subtly underscores the country’s ambition to develop solutions for future challenges together with other nations and combined resources.

      Visitors embark on a 360-degree tour of the pavilion and become part of the scenography themselves. The architecture, exhibits, projections, and shows are coordinated with each other and allow guests to experience the country and people of Luxembourg in a didactic, interactive, and intuitive manner. On their journey through the pavilion, visitors experience how the space is constantly changing, whether done through height and depth that create different perspectives or atmospheres creating unique moods in different areas. The entire pavilion is like the country of Luxembourg: small and ambitious, fascinating and calming, and — above all else — generous and open.























      Join the EXHIBITOR Community Search the Site
      TOPICS
      Measurement & Budgeting
      Planning & Execution
      Marketing & Promotion
      Events & Venues
      Personal & Career
      Exhibits & Experiences
      International Exhibiting
      Resources for Rookies
      Research & Resources
      MAGAZINE
      Subscribe Today!
      Renew Subscription
      Update Address
      Digital Downloads
      Newsletters
      Advertise
      FIND IT
      Exhibit Producers
      Products & Services
      All Companies
      Get Listed
      EXHIBITORLIVE
      Sessions
      Exhibit Hall
      Exhibit at the Show
      Registration
      ETRAK
      Sessions
      Certification
      F.A.Q.
      Registration
      EDUCATION WEEK
      Overview
      Sessions
      Hotel
      Registration
      CERTIFICATION
      The Program
      Steps to Certification
      Faculty and Staff
      Enroll in CTSM
      Submit Quiz Answers
      My CTSM
      AWARDS
      Exhibit Design Awards
      Portable/Modular Awards
      Corporate Event Awards
      Centers of Excellence
      NEWS
      Associations/Press
      Awards
      Company News
      International
      New Products
      People
      Shows & Events
      Venues & Destinations
      EXHIBITOR News
      © Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott