WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
Topics
Research
& Resources
Blogs
Glossary
of Terms
Editorial
Commentary
Trade Show
History
Plan B
Ideas
That Work
Trade Show
Video
New
Tools
Research
Ask
Dan
Special
Projects

archive


Photo: Getty Images (US) INC.

he state of the candy industry was more sour than sweet at the time of this 1936 Chocolate and Confectionery exhibition in London. Despite the recent debuts of Snickers, Three Musketeers, and Tootsie Pops treats, candy consumption was in danger of decline: Weight-conscious women were choosing cigarettes over sweets in order to maintain, as one confection-industry article put it, their preference for a "boy's silhouette." Thus, the show focused on increasing consumption among adolescents, emphasizing how sugar and cocoa were vital to supplying young bodies with sufficient energy to work hard.



View more trade show history in EXHIBITOR magazine's gallery
Share this article:
 
you might also like
FIND IT - MARKETPLACE
Staffing
Ashley Avery Agency
Banner Displays
OmniMax USA
Software / Applications
ShowGo Software
Pop-Up
CREATIVE BANNER DISPLAYS
>> More Products
courses
resources

Display Solutions
Delivered.
Creative Banner Displays is your leading supplier of signs, banners and event displays. We offer low minimums, short lead times and innovative display and signage solutions. Several products available in 24 or 48 hours.
Creative Banner
Displays
800.989.3444
www.creativebanner.com

>> more Resources
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Who Attends
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott