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ten by 10
Sustainability
We asked 10 experts to share their views and opinions on sustainability.
1
"Advancements in certain materials and methodologies can make it difficult to discern an exhibit's sustainability. However, clients undoubtedly care about sustainability, and this trend will persist as the next generation joins the workforce."
Jason Weddle, COO, EDE Corp.
2
"Rental exhibits are a sustainable solution that can work within a company's budget constraints. They ensure booth components are reused thoroughly and can be made with recyclable materials."
Todd Sussman, vice president of creative, Derse Inc.
3
"One of the most challenging aspects of making your exhibit sustainable is identifying your sustainability goals and then tracking the right KPIs."
Heather Griffin, VP marketing, Impact XM
4
"Efforts like the EDPA's PVC recycling program and support of net zero carbon events, coupled with custom designs built of lightweight, reusable architecture, are clear markers of improved sustainability in the industry."
Mike Vallone, vice president, creative and brand, Hill & Partners Inc.
5
"We are using more fabric graphics that help with the exhibitor budget, but again, can be reused for many shows instead of printed graphics for each show."
Jeannine Swan, president/owner, Global Exhibit Management LLC
6
"They can be highly cost-effective. The price of certain sustainable substrates, like recycled acrylic and certain rigid boards, has come down below their less-sustainable counterparts, so it can be a win/win."
Jason Popp, CEO, Moss Inc.
7
"Being part of a Swedish company, we've always had a large focus on sustainability: creating less waste, making products that last longer, and making them of materials that are recyclable."
Michael Kurilec, managing director, Expolinc
8
"Most of our dealers are conscientious of sustainability and longevity and strive to offer their clients in turn solutions that support these needs."
Natalie Whited, vice president of marketing, Orbus LLC
9
"Achieving transparency within the supply chain is the most formidable step toward making exhibits sustainable. This clarity empowers designers, planners, and builders to make informed decisions regarding materials, techniques, and services."
Julien LeBas, executive creative director and global head of sustainability, Jack Morton Worldwide Inc.
10
"Audiences increasingly care about sustainability at events - especially Gen Z attendees, who are particularly concerned with practices related to improving the planet."
Angie Smith, CEO, InVision Communications
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