10. Theralogix LLC
This 10-by-30-foot in-line exhibit was designed in house by Theralogix LLC and built by Nimlok. What could have easily ended up same-old was rendered somewhat remarkable, thanks to simple but effective graphics and a backlit back wall. Bringing product displays out toward the aisle certainly added to the design's functionality, while an internally lit reception desk, clear messaging, and looping video caught passersby's attention and conveyed a little bit about what Theralogix has to offer. 9. Femasys Inc.
It's not every day you find an illustration of a uterus gracing a booth's back wall, but here it was both elegant and appropriate. A pair of informative videos bookended the space – spotlighting the company's FemVue and FemaSeed products – giving curious passersby something to digest while waiting for their turn to talk to busy booth staffers. The faux hardwood flooring, sleek furnishings, and soft backlighting gave the 10-by-20-foot exhibit (designed and built by Exponents Insta USA Inc.) a warm and welcoming air. 8. Fairfax Eggbank Inc.
Equally warm and welcoming, the exhibit for the brands Fairfax EggBank, Fairfax Cryobank, and Fairfax Surrogacy accomplished its ambiance with a pergola-like structure comprising wooden beams, green accent lighting, and lush living walls. Hanging spherical topiaries added additional intrigue while furthering the au natural aesthetic. Given the company's goal was to showcase its myriad subsidiaries as one, cohesive family, the homey space (designed and built by Sustainable Exhibits Management Group Inc., dba Exhibit Experience) was entirely on target. 7. Cryos International USA LLC
With an overhead element featuring a smiling ovum and a few dozen dangling spermatozoa, how could Cryos International USA LLC not make our list? While the top half of the exhibit – designed and built by Orlando-based Exhibit Design Group International (EDGI) – most definitely caught attention and conveyed the lighthearted atmosphere one could expect inside the booth, a series of sperm- and egg-themed giveaways continued that theme and kept guests there for substantive conversations about the company's key messages. 6. CooperSurgical Inc.
From a design perspective, CooperSurgical Inc. kind of phoned it in. The text-heavy graphics, random color palette, and less-than-ideal lighting design left a lot to be desired. Still, what CooperSurgical did right far outweighed the underwhelming aesthetics. The space's highlights included an effective interactive table, virtual clinic interactive, informational demo stations, and sperm-shaped floor graphics leading from its primary exhibit to a secondary booth featuring U.S.-based acquisitions. 5. Ferring Pharmaceuticals USA
One of the largest exhibits on the ASRM show floor, Ferring Pharmaceuticals USA garnered attention with an ovular overhead element, twinkling tree, and on-brand artwork that came to life in real time courtesy of an in-booth painter who completed the picture by the end of the three-day show. The placement of the booth's freestanding illuminated elements created internal nooks and crannies where guests could explore and educate themselves about how Ferring is "fertile with possibility." 4. Cicero Diagnostics Inc.
Eschewing every corporate trope and instead opting for an informal coffee-shop-themed space, Cicero Diagnostics Inc. successfully broke the ASRM mold (and had the booth traffic to prove it). Chill staffers served up cold brew to attendees between educational sessions while a menu board listed three of the company's diagnostic tests. Overhead market lights and tabletop beakers-turned-planters added charming detail to this charismatic design, created and fabricated by Orange, CA-based Greve Co. 3. Nodal Health Inc.
Nodal Health Inc. absolutely nailed it with this incredibly effective in-line exhibit, designed and built by RMNG. A first-time ASRM exhibitor, Nodal took every square inch of its back wall and put it to work. The central panel of the triptych boldly branded the space while the outside panels served up succinct visual metaphors that begged guests to step in and learn more. A wall displaying eight clear vinyl bags (which doubled as Nodal's giveaways) read simply, "Transparency saves time and money," while the opposite end comprised a 4-foot-tall stack of medical records with the essential info that Nodal synthesizes all that paperwork into for clients. Meanwhile, a semi-opaque reception desk, emerald-green sofa, and transparent coffee table completed this inspired little exhibit. 2. ZyMot Fertility Inc.
The 20-by-30-foot exhibit for ZyMot Fertility Inc. had a lot of great stuff going on. The booth (designed by Planit and fabricated by Hatch Exhibits) featured a kinetic, internally lit ceiling element that drew attendees' eyes while effective graphics further drew them into the booth to learn more. With messaging cleanly and unequivocally focused on ZyMot's key benefits and differentiators, staffers were able to use the exhibit's graphics as visual aids, referencing them in ways that rendered the company both trustworthy and authoritative. Playful motion graphics, an interactive table, and live demonstrations further enhanced the ambiance, facilitated attendee education, and conveyed the quality of ZyMot's offerings. 1. Myfembree
Myovant Sciences Ltd. and Pfizer Inc. teamed up at ASRM to promote Myfembree – a treatment for women who experience heavy menstrual bleeding – inside a 40-by-40-foot exhibit designed and produced by Access TCA. While effective illumination, angled elements, colorful flooring, and a massive overhead element drew attendees to the space, it was an augmented-reality engagement that kept them there. Inspired by Myfembree's current marketing and ad campaign, the exhibit featured three different shoes, each displayed atop a pedestal and bathed in hypnotic projection. Staffers used tablet PCs to walk guests through the series of displays, stopping at each and scanning the respective shoe using the tablet's camera. Doing so triggered on-screen content corresponding to a patient who might wear that particular shoe. By demonstrating a "day in the life" of attendees' potential patients, Myovant and Pfizer helped to humanize those afflicted, demonstrate how Myfembree can help, and generate true empathy among health-care professionals.