Twice as Nice

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Twice as Nice

Want to double up your exhibit-marketing footprint? A double-deck assembly can provide a multitude of multifunctional spaces without increasing the size – or cost – of your concrete. Plus, the added height and visibility can increase overall prominence, making your brand seem like a vital player in the marketplace. To see how a second story might integrate into your design, pull your inspiration from these six options that feature a mixture of custom and system exhibitry. By Linda Armstrong

PHOTO: Exposures Ltd.

On the Up and Up
Exhibitor: Daifuku Co. Ltd.
Show: ProMat
Design: Nimlok Chicago, Des Plaines, IL, 847-380-8107, www.nimlok-chicago.com

Comprising Nimlok-brand components, an Orbus Vector Frame extrusion system, and aluminum-tube-based Formulate, this deck structure acted as a central yet unobtrusive component of the 50-by-70-foot exhibit and offered a lofty lounge and various display surfaces.

PHOTO: Vibe Agency

Post Modern
Exhibitor: La Poste
Show: International Consumer Electronics Show
Design: Vibe Agency, Miami, 305-695-7718, www.thevibeagency.com

French postal agency La Poste employed this 750-square-foot double deck comprising a wood frame with a laminate finish. The upper deck hosted a live broadcast room, and the lower featured a comfortable lounge that looked out onto an attention-grabbing arboreal element.

PHOTO: Bematrix USA

Exterior Motive
Exhibitor: Bematrix USA
Show: EXHIBITORLIVE
Design: Bematrix USA, Norcross, GA, 770-225-0552, www.bematrix.us

This double-deck structure for Bematrix USA wasn't an exhibit accoutrement; rather, it served as the booth's focal point. Concealing a private conference space on the upper deck, the construction also acted as a display surface for showing off the company's LEDskin tiles.

PHOTO: Padgett and Company Inc.

Big Ideas
Exhibitor: Highmark TechSystems USA
Show: EXHIBITORLIVE
Design: Highmark TechSystems USA, Fort Wayne, IN, 260-483-0012, www.highmarktech.com

Highmark TechSystems USA used a number of its modular products to craft this couldn't-miss exhibit. While its lower wall provided a presentation screen, the two-story ExpoDeck housed an elevated meeting space with a bird's-eye view of the surrounding environ.

PHOTO: Exposures Ltd.

Sky Lounge
Exhibitor: Animal Supply Company LLC
Show: Global Pet Expo
Design: Chicago Exhibit Productions Inc. (CEP), Bolingbrook, IL, 630-378-4848, www.cepexhibits.com

Pairing Octanorm-brand frames with pillowcase fabrics, this stunning structure performed double duty. The area beneath the deck housed a large, enclosed conference room for private meetings, and the top level boasted comfy lounge seating along with a refreshments bar.

PHOTO: Padgett and Company Inc.

Screen Test
Exhibitor: Goldwind USA Inc.
Show: American Wind Energy Association's Windpower
Design: Motif Events Inc., Elk Grove Village, IL, 888-883-6250, www.motifevents.com

Goldwind USA Inc. wanted an exhibit that facilitated private meetings and large-format video presentations. Thus, the front of its footprint remained open while the back contained two double decks housing meeting rooms hidden behind opaque walls comprising Octanorm-brand extrusions.