WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Research
& Resources
Editorial
Commentary
Trade Show
History
Plan B
Ideas
That Work
Trade Show
Video
New
Tools
Research
Ask
Dan
Special
Projects
Glossary
of Terms
Trade Show
Trends
archive
Body Politic
PHOTO: INTERFOTO/ALAMY STOCK PHOTO
During the Cold War, East and West Germany competed against each other with espionage – and exhibitions. To win the favor of politically important Egypt, for example, each country staged industrial expos in Cairo. At a 1954 exhibition shown here, East Germany showcased products ranging from porcelain to streetcars. The biggest draw, however, was the life-sized, see-through body display. Its transparent, illuminated body showed bones, veins, organs, and arteries in optimum working condition, suggesting the inherent superiority of the communist country's standards of health and fitness.
you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
All Companies
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott