WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Research
& Resources
Editorial
Commentary
Trade Show
History
Plan B
Ideas
That Work
Trade Show
Video
New
Tools
Research
Ask
Dan
Special
Projects
Glossary
of Terms
Trade Show
Trends
fixing snafus
illustration: Regan Dunnick
The Old Switcheroo
Both my client and I received confirmation that his crate had been safely delivered to the show venue. However, when he arrived on site, he immediately realized that the crate sitting in his space belonged to someone else.
Plan A
As any illusionist will tell you, sometimes things are not quite what they seem. That was certainly the case when I was managing an exhibit for a U.S. client at a show in Hamburg, Germany. The show opened on a Tuesday, and the previous Saturday both my client and I received confirmation that his crate, which contained all the products for two wall-mounted display areas, had been delivered to the show venue. However, when he arrived on site on Sunday, he immediately realized that the crate sitting in his space belonged to someone else.

Upon further inspection, we noticed that the labels indicated the crate was bound for Cologne, Germany, some 200 miles away. We didn't even bother to crack open the mysterious crate, which clearly contained nothing of interest to us. Rather, we directed our time to tracking down our crate – and devising a secondary plan just in case it didn't turn up in time for the show.


Plan B
We knew we'd attached the proper labels in the United States, but what happened after that was a mystery. So we contacted a rep from the show's on-site shipping contractor, who was convinced our crate had ended up in a nearby warehouse. We had to move mountains to get someone to visit the warehouse to check for our crate, but the search turned up nothing.

Our next call was to the outbound shipping agent, who had a hunch that somehow our shipment had been switched with the mysterious crate in our booth. She suspected that if we contacted the Cologne address listed on the crate, we'd likely find our wayward shipment. A quick call to the location proved fruitless, as the business was closed and wouldn't open until the next morning. So instead of putting all of our eggs in one basket, we began work on a backup plan.

We decided to create some graphics to cover the empty space on the walls where the products would have been displayed. Working with our in-house shop, we roughed out some ideas for text to highlight the products' features, added some logos, and sent the files to a Hamburg print shop that could whip them up Monday morning.

As we worked our magic, our shipping agent was apparently working some voodoo of her own. Somehow she got in touch with the business in Cologne, and sure enough, it had our crate. When the airline offloaded the freight in Frankfurt, someone must have mislabeled the shipment – even though there were multiple labels from the U.S. shipping agent with the proper exhibitor name, booth number, and show-delivery address.

Thus, in the wee hours of Monday morning, a special truck made the trek from Cologne to Hamburg with the shipment, giving my client most of the day to install the products and offering us enough time to cancel our rushed graphics order.

So thanks to the shipping agent's hunch, our show went off without a hitch, and both crates made it safely to their intended destinations – despite the unintended detour.


— Jeannine K. Swan, founder, Global Exhibit Management, Fort Worth, TX


TELL US A STORY
Send your Plan B exhibiting experiences to Linda Armstrong, larmstrong@exhibitormagazine.com.

you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND-IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott