WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Exhibiting &
Event Topics
EXHIBITOR
Magazine
EXHIBITOR
Xchange
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
edge award
Category: International Exhibit Exhibitor: Munchkin Inc. Design: Pinnacle Exhibits Inc., Irvine, CA, 949-451-9100, www.pinnacle-exhibits.com Fabrication: Artica B.V., Ootmarsum, Netherlands, 31-541-680-666, www.artica.nl Show: Kind and Jugend, 2016 Budget: $500,000 – $749,000 Size: 52-by-69 feet

PHOTOS: ARTICA B.V.
Baby Grand
Effective exhibits often put the products center stage. But designers at Pinnacle Exhibits Inc. didn't just spotlight Munchkin Inc.'s children's products; they transformed everything from diaper pails to "sippy" cups into objets d'art worthy of a contemporary museum.

The recipient of the competition's highest honor for Exhibit Design and Graphic Excellence (aka, the EDGE Award), the 52-by-69-foot exhibit crafted for the 2016 Kind and Jugend show was a boxy construct at its core. But inside, visitors discovered a fanciful world that judges called "a clever and magical space with a delightful sense of discovery."


Munchkin Land
While the walls of Munchkin Inc.'s exhibit comprised simple wooden frames covered in white laminate, designers adorned them with product-centric installations and thousands of colorful graphics of the exhibitor's heart-shaped logo, creating what looked like pastel paint dripping down the façade.
Entering through a triangular opening, attendees quickly encountered an overhead display of 250 Munchkin Latch baby bottles. With their eyes to the skies, visitors also cued in on a massive installation of 300 diaper pails that arched across the central expanse and led to a café near the rear of the space, which was adorned with a clever assembly of baby-bottle brushes.

Traversing further, visitors easily maneuvered from one product area to the next, as each was anchored with an inventive installation along with a custom backlit cubby that displayed a smattering of products from each respective line. For example, in the bath-care space, hundreds of wall-attached yellow, orange, and blue rubber ducks composed an image of a bathtub full of water. Meanwhile, 500 stainless-steel sippy cups with Munchkin-pink tops formed the company's heart logo in the center of the space. "The artful yet clever displays provided each area with its own unique experience while offering continuity and cohesiveness between the diverse product categories," said Jeff Spitler, senior designer at Pinnacle Exhibits, who helped achieve what many might call impossible: creating sophistication using diaper pails and rubber duckies. E


you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND-IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education 3625 10th Lane NW, Rochester, MN 55901 | (507) 289-6556 | Need Help? Ask Scott