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Sky High
Show floors are full of sky-high ceiling elements that serve as overhead branding beacons and exhibit-design details. But have you ever wondered what it costs to rig these high-flying booth components? In this month's quiz, attempt to guess what exhibitors paid to suspend these floating signs from the ceiling – and prove that when it comes to rigging, you're not in over your head. By Charles Pappas

click your choice to see if you're right
 
1. This fabric and metal ceiling element for Flotek Industries Inc. at the Annual Technical Conference and Exhibition weighed in at 300 pounds.
a. $4,800
b. $3,200
c. $1,600

 
2. Resembling a beanie, this 400-pound ceiling element for Atelier Damboeck Messebau GmbH was covered with stretch fabrics in corporate colors.
a. $39,000
b. $26,000
c. $13,000

 
3. Looking like a chic lobby light fixture, Hyatt Hotels Corp.'s 800-pound hanging sign mixed fabric, aluminum, and custom-designed illuminated cylinders.
a. $3,200
b. $6,400
c. $9,600

 
4. Foundation Medicine Inc.'s ceiling element consisted of a 10-foot-cubed frame covered in sheer fabric with a 6-foot-tall, 3-D foam logo inside.
a. $3,000
b. $6,000
c. $9,000

 
5. Mindbody Inc.'s metal-framed, fabric-covered ceiling element looked like a supersized, 19-foot-long fitness band for the likes of Paul Bunyan.
a. $2,500
b. $5,000
c. $7,500

 
6. The Gatorade Co.'s 350-pound ceiling element used black fabric on which white foam letters spelled out the brand's name and popular tagline.
a. $2,500
b. $5,000
c. $7,500

 
7. Comprising translucent fabric and laminated plywood, this 400-pound overhead element for TG Therapeutics Inc. was inspired by molecular structures.
a. $5,000
b. $7,500
c. $10,000
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