archive
PHOTO: Chicago Auto Show
Face-to-Face Marketing
Traffic-building stunts using people as props are as much a part of the trade show experience as sore feet and tchotchkes. At the annual Chicago Auto Show, for example, women posed on top of cars as flesh-and-blood hood ornaments, while little people promoted subcompact cars. Continuing the tradition, Chrysler Corp.'s Dodge brand offered $2,000 to anyone at the 1976 Chicago Auto Show who could break the composure of living mannequin Nancy del Corral. While hundreds, such as the man pictured here, tried to upset her equilibrium with comic antics, del Corral maintained her robotic visage.
|
|
|
||||||||||||||||||||||||||||
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit & Display Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|