Exhibit Flooring

ten by 10

Exhibit Flooring

We asked 10 exhibit-industry experts to share their opinions and advice on flooring.


"A creative floor adds a new dimension to your exhibit, bringing the booth space to a whole new level." – Henry Vangameren, marketing & sales manager, Windo Displays North America Inc. 1 "Bright, beautiful, eye-catching, comfortable flooring is a big visitor-drawing component of the perfect display." – Pat Basileo, executive vice president, American Harlequin Corp. 5	2 "Floors that push the envelope and make you stop and ask 'How did they do that?' – those are the ones that get noticed." – Stacy Barnes, vice president of sales, Brumark Total Flooring Solutions, an Exploring.com Inc. Co. 6 "Flooring is as important as the vertical surfaces in your booth. It should be owned and maintained just like all other elements." – Caroline Fisher, vice president, Wise Industries Inc. 9 "Changing the carpet texture or color can highlight different areas of your booth and add to the design." – Mike Branca, design director, Creatacor Exhibits and Displays Inc.	"Flooring is one of the most underutilized tools in the designer toolbox in the U.S. market." – Mike Ellery, senior vice president of creative, Sparks Marketing Group Inc. 3 "Creative flooring – because of the surface and sheer size – is one of the best marketing tools to engage attendees. " – David Sterne, president, The Inside Track Inc. 7	4 "Flooring is the final piece of the marketing and branding puzzle when it comes to the exhibit experience." – Jesse Stolp, vice president of operations, Swisstrax Corp. 8 "When done correctly, trade show flooring should add to the 'wow' effect of the overall display experience." – Mark Meng, executive vice president, K&S International Inc. 10 "The floor is a hardworking part of your exhibit that often doesn't get the attention that it deserves." – Julie Lemmel, senior environments designer, Derse Inc.