Booth by the Foot

quiz

Booth by the Foot

Guesstimating exhibit budgets is like comparing property values in North Dakota and New York — size has little to do with price. You'll see what we mean as you try to match each price per square foot to its corresponding exhibit. By Claire Walling

Guess each price from the choices on the ruler, then check your answer by clicking on the dollar space below each exhibit's description.

DisplayWorks LLC gave Blue Diamond Growers Inc.'s 400-square-foot rental exhibit a bold feel — aided by aisle-side monitors and an uncluttered floor plan — at the Institute of Food Technologists show.
none

With a business-card-sized budget, printing company Moo Inc. went old school with its 10-by-20-foot booth, displaying messages by arranging white cut-out letters in shadow boxes mounted on its back wall at the PhotoPlus Expo. none

Created by Innovative Display & Design, UnitedHealth Group's 50-by-70-foot park-like booth at the International Consumer Electronics Show featured an adjacent 20-by-20-foot cyber café outpost across the aisle.
none


Crispin Corp. managed to fit a boardroom and lounge into its 20-by-30-foot booth at the National Association of Broadcasters show, but the exhibit's versatility and modern design from Neu Concepts LLC came at a price.	At the Sapphire Now show, Utopia Inc. erected a double-decker meeting room in its 900-square foot exhibit, designed by Nimlok Chicago. And to help attract attention, Utopia showed off its Indy car on the booth's first floor.
No ambient hall lighting at the Electronic Entertainment Expo (E3) meant Tecmo Koei America Corp. directed more budget dollars toward illuminating its 50-by-50-foot exhibit, which was designed by Group Delphi.	Designed by Access TCA, this modular exhibit saved Novo Nordisk A/S money on labor, and budget dollars were reallocated to a pair of 35-foot LED screens.