University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, NOVEMBER 14
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
45 Minute Session
Session 3031
Best Practices for Lead Capture
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Ryan Schefke, Founder & CEO, Captello
Ryan Schefke is Founder and CEO of Captello, the award winning, end-to-end lead capture and event engagement software platform. Coining the phrase "Universal Lead Capture", Ryan developed the platform to offer event professionals unprecedented flexibility and control of their lead capture and engagement processes by giving them full control of the lead management process, from customizable lead capture forms and digital gamification experiences to automated workflows, event automation and more.
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
45 Minute Session
Session 3031
Best Practices for Lead Capture
|
Want to improve your lead capture process and maximize your company's lead generation potential while exhibiting? Learn vital new strategies and methods to improve your lead capture process and get up to speed on new technology and trends. This session will help you make the most out of every lead capture opportunity while offering creative ideas to set you up for success, maximize revenue, and beat out competitors fending for the same business on the show floor. Learning Objectives: |
| • | Define universal lead capture and explain its application in various industry settings. |
| • | Implement modern lead capture methods tailored for hybrid environments, including effective data collection and lead qualification techniques. |
| • | Apply best practices to maximize the quality and quantity of leads, engage attendees effectively, and develop a repeatable lead capture process. |
| • | Utilize lead follow-up strategies that involve responding to leads, storing lead information securely, and calculating the return on investment (ROI) accurately. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Ryan Schefke, Founder & CEO, Captello
Ryan Schefke is Founder and CEO of Captello, the award winning, end-to-end lead capture and event engagement software platform. Coining the phrase "Universal Lead Capture", Ryan developed the platform to offer event professionals unprecedented flexibility and control of their lead capture and engagement processes by giving them full control of the lead management process, from customizable lead capture forms and digital gamification experiences to automated workflows, event automation and more.
