Where does exhibit marketing fit within today’s concept of brand management? Both large and small exhibitors can play a major role in shaping and growing their company’s brand. This session will show you how to: |
• | Use consistency to strengthen your exhibit and event marketing |
• | Leverage brand assets throughout your organization |
• | Train and use your staff to their fullest extent |
• | Measure your results and report them in the context of brand building |
• | Build consensus within management of your role in brand building |
• | Learn from your customers the best way to communicate your brand |
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TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit & Display Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
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