A well-crafted event mission statement aligns teams against an inspiring goal for your event, and informs external messaging that will drive attendance. This highly interactive session will feature a number of hands-on exercises to: |
• | Define the "space" your event lives in |
• | Get clear on the "why" your event exists, and for whom |
• | Identify the truly unique reasons that your audience should attend The result: a single, clear and inspiring statement that can become your north-star for all event planning. PS - This process also works for exhibit stand planning! Come with your pencil sharpened and an event or exhibit you'd like to focus on (if you don't have one in mind, we'll have a mock one ready to use for the exercise). |
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TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
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