University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, AUGUST 1
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1009R CTSM
How to Measure the Value of Trade Show Participation - Part II: Practical Application
Pre-requisite: 1008R, How to Measure the Value of Trade Show Participation - Part I: Basic Concepts.
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Joe Federbush, president/chief strategist, EVOLIO Marketing
How do you manage exhibits and events if you don't measure them? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI).
Connect with Joe Federbush:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1009R CTSM
How to Measure the Value of Trade Show Participation - Part II: Practical Application
Pre-requisite: 1008R, How to Measure the Value of Trade Show Participation - Part I: Basic Concepts.
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Apply what you learned in the basic trade show value measurement concepts session (part 1) to your own program. Examples, case studies and worksheets will be provided during this interactive session. You will develop best practices in measuring and proving the value of tradeshows, receive guidance on ways to measure your tradeshow program right away, and learn how to optimize your event portfolio using the right tools to make more informed decisions and report meaningful and actionable results back to your stakeholders and executives. Learning Objectives: |
| • | Assess your program's strengths and weaknesses. |
| • | Work with the four elements of value. |
| • | Estimate appropriate event budgets, staff and exhibit sizes. |
| • | Optimize your event portfilio and select and invest wisely. |
| • | Apply various types of measurement techniques to complement return on investment (ROI). |
| • | Assign key performance indicators (KPIs) that are actionable. |
| • | Deploy and apply voice of the visitor (VoV) research. |
| • | Report event performance to senior management. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Joe Federbush, president/chief strategist, EVOLIO MarketingHow do you manage exhibits and events if you don't measure them? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI).
Connect with Joe Federbush:
