University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, JULY 25
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1008R CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Joe Federbush, president/chief strategist, EVOLIO Marketing
How do you manage exhibits and events if you don't measure them? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI).
Connect with Joe Federbush:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1008R CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
|
Learn the building blocks for measuring and growing the value of your trade show and event programs. Upon completion of this session, you will have the knowledge and ability to prove the value of events to your stakeholders and executives. The tools and best practices taught do not require big budgets, big programs, or many resources -- you can do it all yourself, with or without the help of others. Learning Objectives: |
| • | Ensure that your event investments pay off. |
| • | Identify the four sources of value from event marketing. |
| • | Estimate value for each component of event payback. |
| • | Establish a payback ratio as an index of trade show value. |
| • | Organize and present the results to stakeholders and executives. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
FACULTY
Joe Federbush, president/chief strategist, EVOLIO MarketingHow do you manage exhibits and events if you don't measure them? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI).
Connect with Joe Federbush:
