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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024  |  Fontainebleau Las Vegas
Sessions
MON. JULY 15
8:30 AM - 10:00 AM
CTSM Required
2003R:  The Nuts and Bolts of Budgeting for Results
New Session
2110:  Event Innovation Lab: Applying Design Thinking to Transform Your Event
New Session
Half-Day Workshop
7100-A:  Emergenetics - Meeting of the Minds
10:30 AM - 12:00 PM
New Session
3102:  Unlocking the Power of Generative AI: Transforming Event Marketing
CTSM Required
6008R:  From Marketing to Measurement: 10 Steps to a Great Corporate Event
New Session
Half-Day Workshop
7100-B:  Emergenetics - Meeting of the Minds
1:00 PM - 2:30 PM
CTSM Required
4007R:  Exhibit Law Primer: Legal Concepts and Practical Advice 
Field Trip
Half-Day Workshop
6032-A:  Unique Venues - Exciting Las Vegas Venues That Will Dazzle Your Guests
New Session
7102:  Authority and Power - How to Use Them Effectively to Build Your Leadership Brand
3:00 PM - 4:30 PM
New Session
1100:  Data-Driven Insights: Transforming Event Reporting with Vivastream
4008:  Liability Related to Social Media, Liquor and Host Issues, High Risk Activities, and Data Protection
Field Trip
Half-Day Workshop
6032-B:  Unique Venues - Exciting Las Vegas Venues That Will Dazzle Your Guests
TUE. JULY 16
8:30 AM - 10:00 AM
New Session
Half-Day Workshop
4100-A:  The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations
CTSM Required
6020R:  The @show Experience: Understand the Essentials of Exhibit Design
10:30 AM - 12:00 PM
1021:  Attendee Tracking Technology for Trade Shows and Events: Best Practices and Case Study
New Session
Half-Day Workshop
4100-B:  The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations
1:00 PM - 2:30 PM
CTSM Required
2072R:  How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff
New Session
4102:  Gaining Control of Chaos
New Session
7104:  Elevate Your Career: Strategies for Success and Growth
3:00 PM - 4:30 PM
New Session
2080:  Putting the "Show" in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation
CTSM Required
3011R:  How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
WED. JULY 17
8:30 AM - 10:00 AM
Half-Day Workshop
2008-A:  Ten Strategies to Generate More Top-Quality Booth Traffic
CTSM Required
3006R:  Multi-Channel Marketing Strategies for Your Live Events and Trade Shows
10:30 AM - 12:00 PM
Half-Day Workshop
2008-B:  Ten Strategies to Generate More Top-Quality Booth Traffic
New Session
3100:  Utilizing AI to Position and Elevate Your Corporate Brand
CTSM Required
5010R:  A Trip Around the World - Must-Knows for Global Exhibiting
1:00 PM - 2:30 PM
2023:  Crash Course: What You Need to Know About Trade Show Shipping
CTSM Required
3048R:  Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
3:00 PM - 4:30 PM
Advanced Learning
2037:  Reproducible Small Booths That Can Still Stand Out
3025:  Integrated Marketing Strategies for New Product and Brand Launches
THU. JULY 18
8:30 AM - 10:00 AM
CTSM Required
2014R:  The Basics of Trade Show Project Management - Part I
New Session
2108:  Harness AI to Boost Your Productivity
CTSM Required
6017R:  Graphics Boot Camp: The Basics Every Event Manager Should Know
10:30 AM - 12:00 PM
CTSM Required
2015R:  The Basics of Trade Show Project Management - Part II
New Session
2102:  Rising Costs Action Planning Lab
CTSM Required
3015R:  Integrated Marketing Communications
1:00 PM - 2:30 PM
2007:  40 Ways to Make the Last Day of the Show Productive
CTSM Required
6010R:  The Basics of Event Planning and Management - Part I
3:00 PM - 4:30 PM
3036:  Message Magic: Crafting Compelling Content for Small Trade Show Booths
CTSM Required
6011R:  The Basics of Event Logistics and Implementation - Part II
FRI. JULY 19
8:30 AM - 10:00 AM
CTSM Required
1008R:  How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
3027:  Make Every Show Count: Powerful Strategies to Convert Leads to Sales
10:30 AM - 12:00 PM
CTSM Required
1009R:  How to Measure the Value of Trade Show Participation - Part II: Practical Application
2059:  Partnering for Trade Show Triumph
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