CTSM - Required Session Substitution Request

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CERTIFIED
TRADE SHOW MARKETER

Required Session Substitution Request

(Offered to candidates with 5 or more years of experience)

I would like to replace one or more of the following required sessions for CTSM certification.
I understand that the exam will still be based upon the 23 core curriculum sessions.

Check the session(s) that you wish to replace, and indicate the replacement session(s):

	1008R How to Measure the Value of Trade Show Participation - Part I: Basic Concepts Allowed replacements: 1021 Attendee Tracking Technology for Trade Shows and Events: Best Practices and Case Study 1024 Measuring Event Diversity, Equity and Inclusion * 1025 Half-day Certificate Program: Evaluating Trade Show ROI -- Strategies and Tactics Replace with session number:
	1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application Allowed replacements: 1021 Attendee Tracking Technology for Trade Shows and Events: Best Practices and Case Study 1024 Measuring Event Diversity, Equity and Inclusion * 1025 Half-day Certificate Program: Evaluating Trade Show ROI -- Strategies and Tactics Replace with session number:
	2001R Selecting the Right Shows for Your In-person Events: The Critical Decision Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2080 Putting the 'Show' in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation * 2104 Event Portfolio Optimization: Investing in Events That Deliver the Greatest Outcomes Replace with session number:
	2003R The Nuts and Bolts of Budgeting for Results Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2080 Putting the 'Show' in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation * 2104 Event Portfolio Optimization: Investing in Events That Deliver the Greatest Outcomes Replace with session number:
	2072R How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2080 Putting the 'Show' in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation * 2104 Event Portfolio Optimization: Investing in Events That Deliver the Greatest Outcomes Replace with session number:
	2101R Show Ready: Your Guide to Trade Show Operations Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2080 Putting the 'Show' in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation * 2104 Event Portfolio Optimization: Investing in Events That Deliver the Greatest Outcomes Replace with session number:
	2105R From Chaos to Control: Project Management Best Practices to Ensure Success Allowed replacements: 2007 40 Ways to Make the Last Day of the Show Productive 2008 Ten Strategies to Generate More Top-Quality Booth Traffic 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness 2059 Partnering for Trade Show Triumph 2069 Half-Day Workshop: Beyond the Booth: Creating Bold Physical+Digital Event Activations 2080 Putting the 'Show' in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation * 2104 Event Portfolio Optimization: Investing in Events That Deliver the Greatest Outcomes Replace with session number:
	3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3031 Best Practices for Lead Capture * 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3041 Event Management - Doing More with Less and Demonstrating Clear ROI 3062 Half-Day Workshop: Humanize Your Target Audience with Attendee Personas Replace with session number:
	3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3031 Best Practices for Lead Capture * 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3041 Event Management - Doing More with Less and Demonstrating Clear ROI 3062 Half-Day Workshop: Humanize Your Target Audience with Attendee Personas Replace with session number:
	3015R Integrated Marketing Communications Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3031 Best Practices for Lead Capture * 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3041 Event Management - Doing More with Less and Demonstrating Clear ROI 3062 Half-Day Workshop: Humanize Your Target Audience with Attendee Personas Replace with session number:
	3048R Sales and Marketing Alignment: How to Get - and Stay - on the Same Page Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3031 Best Practices for Lead Capture * 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3041 Event Management - Doing More with Less and Demonstrating Clear ROI 3062 Half-Day Workshop: Humanize Your Target Audience with Attendee Personas Replace with session number:
	3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3031 Best Practices for Lead Capture * 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3041 Event Management - Doing More with Less and Demonstrating Clear ROI 3062 Half-Day Workshop: Humanize Your Target Audience with Attendee Personas Replace with session number:
	4005R Conversations That Matter: Know Precisely What to Say to Manage Up - and Down Allowed replacements: 4006 Half-Day Workshop: Dare to Matter 4008 Liability Related to Social Media, Liquor and Host Issues, High Risk Activities * 4019 Elevate! Your Leadership - Setting Yourself Up for The Next Level 4100 Half-Day Workshop: The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4110 The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations Replace with session number:
	4007R Exhibit Law Primer: Legal Concepts and Practical Advice Allowed replacements: 4006 Half-Day Workshop: Dare to Matter 4008 Liability Related to Social Media, Liquor and Host Issues, High Risk Activities * 4019 Elevate! Your Leadership - Setting Yourself Up for The Next Level 4100 Half-Day Workshop: The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4110 The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations Replace with session number:
	4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner Allowed replacements: 4006 Half-Day Workshop: Dare to Matter 4008 Liability Related to Social Media, Liquor and Host Issues, High Risk Activities * 4019 Elevate! Your Leadership - Setting Yourself Up for The Next Level 4100 Half-Day Workshop: The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations 4110 The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations Replace with session number:
	5010R A Trip Around the World – Must-Knows for Global Exhibiting Allowed replacements: 5005/5006 Advanced Learning Session: Global Frameworks: Marketing from the Context of Culture, Parts I & II 5102 International Exhibitions: Creating Intercultural Brand Experiences Replace with session number:
	6008R From Marketing to Measurement: 10 Steps to a Great Corporate Event Allowed replacements: 6012/6013 Authors Executive Series: Creating Innovative Exhibit and Event Experiences 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive * 6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6100 Half-Day Workshop: Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability Replace with session number:
	6010R The Basics of Event Planning and Management - Part I Allowed replacements: 6012/6013 Authors Executive Series: Creating Innovative Exhibit and Event Experiences 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive * 6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6100 Half-Day Workshop: Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability Replace with session number:
	6011R The Basics of Event Logistics and Implementation - Part II Allowed replacements: 6012/6013 Authors Executive Series: Creating Innovative Exhibit and Event Experiences 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive * 6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6100 Half-Day Workshop: Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability Replace with session number:
	6017R Graphics Boot Camp: The Basics Every Event Manager Should Know Allowed replacements: 6012/6013 Authors Executive Series: Creating Innovative Exhibit and Event Experiences 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive * 6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6100 Half-Day Workshop: Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability Replace with session number:
	6020R The @show Experience – Understand the Essentials of Exhibit Design Allowed replacements: 6012/6013 Authors Executive Series: Creating Innovative Exhibit and Event Experiences 6022 Half-Day Workshop & Field Trip: The Best Thing Is Being There – Site Inspection Workshop 6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive * 6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness 6079 Building Genuine Connections: Mastering Message-Driven Communication for Trade Show Success 6100 Half-Day Workshop: Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability Replace with session number:
	7XXXR TBD Allowed replacements: 7024 Business Relationship Management: How Relationships Contribute to Your Professional Growth and Can Make a Positive Impact 7057 Authors Executive Series: Tips and Tactics to Motivate Stressed People 7100 Half-Day Workshop: Emergenetics - Meeting of the Minds 7102 Authority and Power - How to Use Them Effectively to Build Your Leadership Brand 7108 Authors Series: Disruption Proof Productivity - Strategies for Ultimate Professional and Personal Productivity Replace with session number:
	7058R Thrive Under Deadlines: Strategies for Success Allowed replacements: 7024 Business Relationship Management: How Relationships Contribute to Your Professional Growth and Can Make a Positive Impact 7057 Authors Executive Series: Tips and Tactics to Motivate Stressed People 7100 Half-Day Workshop: Emergenetics - Meeting of the Minds 7102 Authority and Power - How to Use Them Effectively to Build Your Leadership Brand 7108 Authors Series: Disruption Proof Productivity - Strategies for Ultimate Professional and Personal Productivity Replace with session number: * These are 45-minute sessions. An additional 45-, 60- or 90-minute session will need to be taken in order to fulfill CTSM requirements