New Book by Bob McGlincy and Larry Kulchawik Unveils the Hidden Powerhouse of Trade Shows and Business Events

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New Book by Bob McGlincy and Larry Kulchawik Unveils the Hidden Powerhouse of Trade Shows and Business Events

2/1/2025
A new book, The Invisible Industry, is shedding light on an industry that creates millions of jobs and generates hundreds of billions in revenue yet remains largely unseen. Written by industry veterans Bob McGlincy and Larry Kulchawik, the book takes readers on a fascinating journey through the history and impact of the trade show and business event industry.

From the grand World’s Fairs of the 19th century to today’s industry-specific trade shows, The Invisible Industry explores the innovations, brands, and behind-the-scenes players that have shaped this global economic powerhouse. The book features over 200 illustrations and photographs, highlighting the people, companies, and cities that have contributed to its success.

Since its publication on November 27, The Invisible Industry has earned recognition as an Amazon Best Seller and Top New Release in Global Marketing. It has also won several business book awards, including First Place at NABE Fall and Second Place at the New England Book Festival.

Praise for The Invisible Industry

Industry leaders and experts have praised the book for its depth, accuracy, and engaging storytelling:

Skip Cox, Former CEO at Exhibit Surveys: "Excellent history … A great read … Hard to put down."
John Funk, President, Skyline Displays of Orange County: "It’s the perfect description of our industry."
Carrie Freeman Parsons, Chair of the Board, Freeman Company: "It truly is amazing to think how far this industry has come—yet it’s still under the radar for most. Thank you for this good work!"
Richard Erschik, Founder, HourEDU.com: "Finally, the entire story of the trade show industry has been brought together in one remarkable book! … Highly recommended."
Joseph Houle, Consultant: "This book is LONG overdue and should be standard curriculum for all business schools."
Jim Obermeyer, Regional VP, Bray Leino Events: "If you are new to our industry’s workforce, this should be required reading … Bottom line: go get this book for yourself, and anyone you know in the industry."

A Must-Read for Industry Professionals and Business Leaders

The Invisible Industry is more than just a history book, it’s an essential resource for anyone in the trade show and event marketing industry. It serves as a valuable tool for recruiting new talent, educating professionals, and recognizing the vast contributions of this often-overlooked sector.

Available now on Amazon in hardcover, paperback, and digital formats, The Invisible Industry is a must-read for industry veterans, newcomers, and business leaders alike.

Contact:
james.andrew@bookswriterusa.com